Daisy Whitney’s New Media Minute:

NBC-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012.

Kelly Wallace, the site’s head of video and chief correspondent, said advertisers are keen on integrations into the content, and that viewers like daily franchises. Look for more of that in the year ahead, with more details in this week’s New Media Minute.