ABC News' C. Michael Kim and David Miller Report:
Production costs had previously limited the size of OLED screens, which is why consumers mostly found them in cellular phones, and the only commercially available OLED television model had been the Sony XEL-1, an 11-inch model that debuted at the 2007 CES with a price of $2,500.
Samsung's new televisions feature a 55-inch screen, an absurd 0.6-inch width, and a richness of color never before seen in commercial displays.
There's a battle going on between the large TV manufacturers to build the thinnest model possible, with LG debuting its own OLED TV this year that's only 0.3 inches. Of course, without an official release date, or price point, who knows when we'll see one of these in someone's living room?
We spoke with Mark Jannot, editor-in-chief of Popular Science magazine, who said, "We've seen OLED TVs before, but this one is big." Take a look.
(Video production: C. Michael Kim and Justin Bare)