Bluefin: How to Measure Social Buzz for a TV Show

By ABC News

Feb 2, 2012 9:38am

Daisy Whitney’s New Media Minute:

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Everywhere I turn, I hear this company’s name mentioned; we should mention that ABC is among its growing list of clients.

Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV show and the ads
within it, and that’s why agencies like Starcom, MediaVest and Mediacom have signed on to use the company’s metrics to inform its online and TV buys. For more details, check out this week’s New Media Minute.

SHOWS:
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