Now, a Taiwanese company has created a takeoff. It's a commercial in which an actor, alone on a stage in jeans and a black mock turtleneck - plus a halo and wings - introduces a tablet called the Action Pad.
The commercial has been posted on YouTube - and "disliked" by about a two-to-one margin on the site's voting system.
There have been comments in defense of the ad - "haha this is awesome," or, "If you don't see the funny side to this then there is something seriously wrong with ya." But they were outnumbered by people who were offended, some of them using obscenities, others insulting people from Taiwan.
"Beyond distasteful … boycott company," said one.
"Very bad taste….sorry can't like and now will treat action? pad like a disease," said another.
Action Electronics defended itself when reached by Reuters in Taipei.
"Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good," said Chelsea Chen, a company spokeswoman.
Apple, reached by ABC News, said it did not have a comment.