QWIKI: What Is Instagram?

May 23, 2012 9:24am

It’s likely that you’ve started to hear people talk a lot about Instagram, or what has now become known as the “billion-dollar app.” Yes, back in April Facebook purchased Instagram for $1 billion. So what is so special about the app and how did it become so very popular?

As explained in the Qwiki above, the app was first released for the iPhone in 2010. And it was  simple to use — launch the app, which launches the camera, take a photo and apply a cool filter or effect to the photo. Here’s one example of a photo I took on Instagram. As you can see, it gave everyone with an iPhone the tools to be a creative photographer. Naturally, the app also has some cool sharing functions — you can follow users and comment and “like” their photos.

Finally in April 2012, the non-iPhone users of the world got their shot at making their own Instagrams. The app was released that month for Android and in just the first month it had more than 10 million downloads.

But something else big happened that month — Facebook decided to buy Instagram for a whole lot of cash.  Facebook CEO Mark Zuckerberg promised in his announcement of the acquisition that it would let Instagram stand on its own. However, not everyone believed that. The Instagram faithful worried that Facebook would change the app for the worse.

 

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