Super Bowl Power Outage: Social Media Reacts to Blackout

Feb 3, 2013 9:42pm

ht oreo tweet kb 130203 wblog Super Bowl Power Outage: Social Media Reacts to Blackout
When the lights go out in New Orleans, the party really starts. Tonight saw a blackout at the Super Bowl and social media put its own immediate spin on the event. According to Twitter, chatter about the power outage peaked at 231,500 tweets per minute, totaling to 3 million tweets over the course of the night. We’ve gathered some of the funniest and most timely tweets.

SB Nation posted a GIF up fast, chronicling the decending darkness.

lightsout Super Bowl Power Outage: Social Media Reacts to Blackout

Oreo jumped on the chance to make a splash, with this blackout related graphic that saw 10,000 retweets in less than an hour.

Tide’s design team quickly capitalized on the moment.

Walgreens had the solution. It involved shopping at Walgreens, funny enough.

“Bane” trended nationally on Twitter, prompted by “Dark Knight Rises” references like this one, retweeted 250+ times.

Meanwhile, people took to Twitter’s new 6-second-video-loop service Vine to show us the somber mood at Super Bowl parties.

Who knew Calvin Klein was on Vine?

A Vine taken from within the dimmer Dome.

MetLife Stadium, home of next year’s Super Bowl, thumbed their nose at the Super Dome in this cheeky tweet

Of course, Beyonce was jokingly named the culprit, almost immediately.

“Darkness there, and nothing more.” Edgar Allan Poe’s “The Raven” gets an appropriate rewrite with the blackout.

Parody account @SuperBowlLights shot up out of the dark, gained thousands of followers and was deleted before the game was over. Jason Sanford posits quick legal action on part of the NFL. As of 10:30pm EST, the account has resurfaced, having lost most of its followers and all of its tweets.

PBS rode the #1 trending hashtag worldwide, #SuperBowlBlackout to more than 3,000 retweets with a smart programming promo.

Celebrities got in on the fun, “Community” and “The Soup”‘s Joel McHale tweeted:

Sound advice.

The outage ended after a 34 minute delay. Law enforcement sources told ABC News the power loss was merely a technical issue.

See anything crazy out there we are missing? Share in the comments below!

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