When the lights go out in New Orleans, the party really starts. Tonight saw a blackout at the Super Bowl and social media put its own immediate spin on the event. According to Twitter, chatter about the power outage peaked at 231,500 tweets per minute, totaling to 3 million tweets over the course of the night. We’ve gathered some of the funniest and most timely tweets.
SB Nation posted a GIF up fast, chronicling the decending darkness.
Oreo jumped on the chance to make a splash, with this blackout related graphic that saw 10,000 retweets in less than an hour.
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
Tide’s design team quickly capitalized on the moment.
— Tide (@tide) February 4, 2013
Walgreens had the solution. It involved shopping at Walgreens, funny enough.
We do carry candles. #SuperBowl
— Walgreens (@Walgreens) February 4, 2013
“Bane” trended nationally on Twitter, prompted by “Dark Knight Rises” references like this one, retweeted 250+ times.
OH MY GOD BANE HAS TAKEN OVER THE SUPER BOWL!!!!
— Dave Lozo (@DaveLozo) February 4, 2013
Meanwhile, people took to Twitter’s new 6-second-video-loop service Vine to show us the somber mood at Super Bowl parties.
— Erin Wilson (@erinwilson5) February 4, 2013
Who knew Calvin Klein was on Vine?
— Calvin Klein (@CalvinKlein) February 4, 2013
A Vine taken from within the dimmer Dome.
A glimpse of the bloodlust and chaos that has broken out at the Superdome. RIP society vine.co/v/b10Dpr2hz3n
— Joe Randazzo (@Randazzoj) February 4, 2013
MetLife Stadium, home of next year’s Super Bowl, thumbed their nose at the Super Dome in this cheeky tweet
— MetLife Stadium (@MetLife_Stadium) February 4, 2013
Of course, Beyonce was jokingly named the culprit, almost immediately.
The Stadium just went into a #blackout. Clearly the dementors showed up a little late to watch Beyonce.
— The Dark Lord (@Lord_Voldemort7) February 4, 2013
“Darkness there, and nothing more.” Edgar Allan Poe’s “The Raven” gets an appropriate rewrite with the blackout.
Poe’s Raven(s) at SB47: Deep into darkness peering,49ers stood there fearingJones – another Six – encore;Quoth they – please, Nevermore!
— Dan Lynch (@DNLynch) February 4, 2013
Parody account @SuperBowlLights shot up out of the dark, gained thousands of followers and was deleted before the game was over. Jason Sanford posits quick legal action on part of the NFL. As of 10:30pm EST, the account has resurfaced, having lost most of its followers and all of its tweets.
Now that’s social media speed. @superbowllights creates Twitter feed, gains 18.5K followers, has tweets deleted by NFL–all in an hour.
— Jason Sanford (@jasonsanford) February 4, 2013
PBS rode the #1 trending hashtag worldwide, #SuperBowlBlackout to more than 3,000 retweets with a smart programming promo.
— PBS (@PBS) February 4, 2013
Celebrities got in on the fun, “Community” and “The Soup”‘s Joel McHale tweeted:
— Joel McHale (@joelmchale) February 4, 2013
Never use the toaster and the microwave at the same time during the Superbowl. #LightsOut
— Frank Caliendo (@FrankCaliendo) February 4, 2013
All the lights are out!! It’s pandemonium!! Thank god we have out Beyonce finger lights! twitter.com/ActuallyNPH/st…
— Neil Patrick Harris (@ActuallyNPH) February 4, 2013
The outage ended after a 34 minute delay. Law enforcement sources told ABC News the power loss was merely a technical issue.
See anything crazy out there we are missing? Share in the comments below!