If you're at all familiar with Apple's strict app store guidelines, then you may be surprised to learn that a Playboy app has just been released for the iPhone.
But Playboy didn't try to push the limit with this offering - the app features no nudity. This is no April Fools joke; there is a Playboy app sans images of nude women.
Sure, it is full of more than enough photos and videos of scantily clad women, but the adult entertainment company has loaded the app with its original food, drink, style and travel lifestyle content, called "The Good Life." Playboy is also pulling in "choice cut" articles from current issues of its magazine into the app.
"The app respectfully follows Apple's content standards and therefore does not feature nudity," a Playboy spokesperson told ABC News. "There are still pictorials that Playboy thinks fans will love - and leaving a little more to the imagination can be quite provocative. The focus of the app, though, is on a lot more than pictorials. It's on great content (yes, the articles!)"
The app is free to download, but you'll have to pay an in-app subscription fee to enjoy the full content. It will cost $1.99 a month, $10.99 every six months, or $19.99 a year.
Apple has strict third-party app guidelines. Recently Apple removed the popular photo app 500px when there were reports of nudity in pornography. In one of his famous candid email conversations, former Apple CEO Steve Jobs said, "We do believe we have a moral responsibility to keep porn off the iPhone." The 2010 email was originally reported by TechCrunch.
In the same email, Jobs also took a stab at the Android competition and their, at the time, unregulated app store, saying, "Folks who want porn can buy and [sic] Android phone."
According to the Playboy spokesperson, the company plans to launch an iPad and Android app. Google's Google Play Store, which includes Android apps and a selection of other media, recently revisited its developer content policies, restricting nudity. And with that, it looks like Playboy's PG-13 app is all we're going to get at this point.