Instagram wants to make those new videos, including an adorable one of foxes, a bit more visible across the Internet. Facebook, which bought the photo and video sharing app last year for a billion dollars, announced that starting today Instagram videos and photos will now be embeddable on blogs and websites.
When you view a Instagram video or photo via the Instagram website there will now be a share button which will bring you to the embed code. Like embedding a YouTube video or Tweet, you can then paste that code into a blog post or website article and when published it will appear right on the webpage. Twitter’s Vine app, Instagram’s closest in competitor in the mobile video sharing space, has recently enabled the same embedding feature.
Instagram clarifies that the embedding will take into account privacy settings, though. Only public photos and videos will display the embed feature and will be able to be put on public websites. Additionally, when embedded the photo and video will show the name of the account user. You can see an example below with a very cute video of those Facebook foxes.
“As always, you own your photos and videos, and we want to make sure that’s understood no matter where your content appears,” Instagram said in a blog post today. “Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you.”
Facebook says that the feature has been one of the most requested features since the launch of the video feature last month. It expects news organizations and sports sites to start using the feature immediately to help enhance stories. After the release of the video feature, journalism experts told ABC News that they believed it could the next big story-telling mode for news organizations.