Talk about a (solar) burn!
Apple took a thinly vieled dig at rival Samsung in an Earth Day advertisement.
The full-page ad features Apple's solar farm and the message: "There are some ideas we want every company to copy."
"There's one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We'd be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours," the advertisement says, accordng to 9 to 5 Mac.
"Of course we know we can continue to do better. We've set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet's limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing."
Apple is currently embroiled in litigation against Samsung over alleged imitation.