(Courtesy Virgin Atlantic)

First, we brought you the news of Virgin Atlantic's "whispering coach," brought on board to teach flight attendants the proper decibel level at which to speak to its Upper Class passengers. Now, the airline  has created ice cubes in the likeness of Richard Branson. This way,Upper Class passengers can have a drink with Sir Richard himself. Sort of.

Called "Little Richard" ice cubes, they were  created using the exact measurements of Sir Richard's head and took four designers six weeks to make. If the photos are an accurate representation of what passengers can expect, the cubes are an eerily accurate representation of the flamboyant Virgin Atlantic president.

                                                                                                     (Courtesy Virgin Atlantic)

These quirky developments are the airline's way of drumming up publicity for its new Upper Class Suites, which debuted in April.  With 87-inch "seat beds"  and and the longest on-board bar in the sky (it seats eight), it's likely an in-flight experience that would have economy-class passengers hating their too-small seats and lack of legroom even more. And at $4,700 round-trip from New York to London (the cheapest fare we could find in early June), it better be.

A few other "only on Virgin" features: 

- Mood lighting that changes color throughout the flight, said to help passengers relax and unwind.

-  Curtains adorned with 1,000 Swarovski crystals

-  Themed cocktails, according to Jaunted. Choices include thee Virgin Redhead, the Virgin Rose and the Virgin Kiss.