Scott Brown dove in this weekend - but not into the New Hampshire Senate race like many anticipate he may do.

Instead, the former Massachusetts-senator-turned-Granite-State-resident jumped into the icy cold water in Hampton Beach, N.H., at the Penguin Plunge to benefit the Special Olympics New Hampshire.

Brown's shirtless picture was splashed across the front page of the New Hampshire Union Leader Monday morning, and dubbed "March of the Penguins" by the newspaper. (It's not the first time Brown has publicly shed his clothes).

In preparation for a potential Senate bid, Brown, who recently moved from Massachusetts to New Hampshire, has been working hard to try to shed the "carpetbagger" label.

Front page image below courtesy of the Newseum and the New Hampshire Union Leader.

New Hampshire Union Leader Front Page, Feb. 3, 2013