Redbox Celebrates 3 Billionth Rental With Free DVDs, Games

Aug 1, 2013 6:01am
GTY red box dm 130730 16x9 608 Redbox Celebrates 3 Billionth Rental With Free DVDs, Games

(Credit: Phil Velasquez/Chicago Tribune/MCT via Getty Images)

Redbox is celebrating its 3 billionth disc rental by offering free one-day movie and video-game rentals at any of its 43,600 kiosks in the country today.

The 3 billionth Redbox rental was the 2013 film “The Call,” starring Halle Berry, rented in Littleton, Colo., this month. The next Redbox rental was a PlayStation 3 video game, “The Last of Us,” rented at a Walmart Supercenter in Kennesaw, Ga.

The company will offer free promotional codes on the Redbox Facebook page today, valid for free one-day rentals, which typically cost $1.

Redbox celebrated its 2 billionth rental in March 2012, offering a similar free rental promotion.

Redbox, which launched in 2002, has about 43,600 kiosks across 35,900 locations in the country. The company says 3 billion discs laid side by side would wrap around the world nearly nine times, approximately 223,693 miles.

The company said it reached another milestone in March 2013 when it reached more than 4 million rentals in one day for the first time ever.

The company is a subsidiary of Outerwall Inc. (NASDAQ: OUTR), which also owns coin-counting kiosk business Coinstar. Outerwall changed its name from Coinstar Inc. in June.

Last week, shares of Outerwall, based in Bellevue, Wash., fell the most in a year after the company reported lower-than-expected second quarter sales. Sales had risen 4.1 percent to $554.2 million in the quarter. The company recently completed the $350 million acquisition of EcoATM, another kiosk that allows people to trade in smartphones and other devices for cash.

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