GMA" is #1 for Week of May 21, Leading by 33,000 Total Viewers
"GMA" On Top 4 of Last 7 Weeks
For May Sweeps, "GMA" in Virtual Tie for First in Total Viewers, Posting Smallest Margin with "Today" During a Sweeps Period in Nearly 17 Years; "GMA" Posts Narrowest Sweeps Demo Gap in 7 Years
"GMA" Ranks #1 in Total Viewers 4 of the Last 5 Weeks and #1 in Demo 2 of the Last 3 Weeks in Nielsen's C3 Ratings Data
"GMA Saturday" Ranks #1 in May in Adults 25-54, Marking 2 nd Monthly Win for Broadcast
Week of May 21, 2012
ABC News' "Good Morning America" won the week of May 21, 2012 with 5.066 million Total Viewers to rank No. 1 for the 4th time in the last 7 weeks, according to Nielsen Media Research. "GMA" outdrew NBC's "Today" (5.033 million) by +33,000 Total Viewers.
"GMA" slashed its year-to-year Adults 25-54 margin with "Today" by -68% (242,000 vs. 756,000) . "GMA" has cut its year-ago week gap with the NBC program by double-digits in the last 21 weeks and in 35 of 36 weeks this season.
For the 4th week in a row and the 7th time in the last 8 weeks, "GMA" was up in Adults 25-54 (1.982 million) over the year-ago week (1.968 million on w/o 5/23/11). In fact, "GMA" stood as the only network morning newscasts to grow year to year in the key adult news demo, as both NBC's "Today"( -18%) and "CBS This Morning"( -18%) each delivered double-digit losses.
For the 3rd time in the last 5 weeks, "GMA" ranked No. 1 on 3 of 5 days of the week, beating NBC's "Today," by +256,000 on Wednesday (5.142 million vs. 4.886 million), by +167,000 on Thursday (5.239 million vs. 5.072 million) and by +190,000 on Friday (5.063 million vs. 4.873 million). In addition, "GMA's" Thursday airing ranked as the most-watched morning newscast of the week. This marked the 4th time in the last 5 weeks that "GMA" owned the week's most-watched morning telecast.
Season to date, "GMA" has cut its gaps versus "Today" in half in both Total Viewers (-51%) and Adults 25-54 (-48%) versus its year-ago season gaps. In fact "GMA" is posting its smallest Total Viewer (400,000) and Adults 25-54 (392,000) margins with "Today" in 16 years - since the 1995-96 Season.
Season to date "GMA" is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+8%) versus its year-ago averages (NBC's "Today:" -4%/-9%, respectively; CBS' "This Morning:" -8%/-10%, respectively). "GMA" is seeing its largest overall season audience in 6 years, since 2005-06.
May 2012 Sweep ABC News' "Good Morning America" finished in a virtual tie for first in Total Viewers during the 2012 May sweep, running neck-and-neck with NBC's "Today" by only -15,000 viewers (5.162 million vs. 5.177 million). For the month, "GMA" posted its smallest Total Viewer margin with "Today" during a sweeps period in nearly 17 years and during a May sweep in 17 years - since November 1995 and May 1995, respectively.
In addition, "GMA" trailed "Today" in May 2012 by -199,000 Adults 25-54 (2.052 million vs. 2.251 million), turning in its narrowest Adults 25-54 gap with "Today" during a sweeps period in 7 years - since May 2005.
Compared to February 2012, "GMA" was up by +3% in Total Viewers, while holding nearly all of its news demo audience (4.029 million and 2.054 million, respectively). NBC's "Today" (-7%/-9%) and "CBS This Morning" (-4%/-8%) each delivered losses.
For the 2nd May in a row, "GMA" built on the year-ago sweep in Adults 25-54 (+2% - 2.052 million vs. 2.010 million), drawing its largest news demo audience during a May sweep in 5 years - since May 2007. In addition, "GMA" was the only network morning news program to increase its demo audience May-to-May - NBC (-19%) and CBS (-7%).
Impressively, "GMA" staked claimed to the top 2 most-watched morning telecast of the 2012 May sweep (5.515 million - 4/26/12; 5.479 million - 5/1/12). Further, "GMA" scored 6 single-day wins in Total Viewers during the month, the most number of single-day victories during a sweeps period in nearly 17 years - since November 1995.
C3 ratings for week of May 7, 2012 Based on the most recent numbers of Nielsen's C3 Ratings data (Commercial Ratings + 3 Day Playback) for the week of May 7, 2012, ABC News' "Good Morning America" ranked No. 1 in Total Viewers (4.989 million) and Adults 25-54 (1.903 million) . "GMA" has ranked No. 1 in 4 of the last 5 weeks in Total Viewers and in 2 of the last 3 weeks in Adults 25-54.
"Good Morning America Saturday" May 2012 (4/30 - 5/27/12): During May 2012, ABC's "Good Morning, America Saturday" drew 1.178 million Adults 25-54 viewers to rank No. 1 for the 2nd month in a row, according to Nielsen Media Research. "GMA Saturday" outperformed NBC's "Saturday Today" (1.132 million) by +46,000 news demo viewers. Further, "GMA Saturday" increased its margin over "Saturday Today" compared to its demo margin in April 2012 (+33,000 - 1.197 million vs. 1.164 million)
WEEK OF 5/21/12 | TOTAL VIEWERS | ADULTS 25-54 | HOUSEHOLDS |
ABC | 5,066,000 | 1.6/12;1,9820,000 | 3.8/14 |
NBC | 5,033,000 | 1.8/14;2,224,000 | 3.8/14 |
CBS | 2,286,000 | 0.7/5;873,000 | 1.7/7 |
MAY 2012 SWEEP | TOTAL VIEWERS | ADULTS 25-54 | HOUSEHOLDS |
ABC | 5,162,000 | 1.7/12; 2,052,000 | 3.8/14 |
NBC | 5,177,000 | 1.9/14; 2,251,000 | 3.9/14 |
CBS | 2,529,000 | 0.8/6; 993,000 | 1.9/7 |
WEEK OF 5/7/12 | TOTAL VIEWERS | ADULTS 25-54 | |
C3 Ratings | |||
ABC | 4,989,000 | 1,903,000 | |
NBC | 4,671,000 | 1,862,000 | |
CBS | 2,517,000 | 944,000 |
MORNING NEWS SATURDAY - MAY 2012
TOTAL VIEWERS | ADULTS 25-54 | HOUSEHOLDS | |
ABC | 3,057,000 | 1.0/7;1,178,000 | 2.3/8 |
NBC | 3,255,000 | 0.9/7;1,132,000 | 2.5/9 |
CBS | 1,700,000 | 0.5/4;596,000 | 1.3/5 |
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 5/21/12, 5/14/12 & 5/23/11. Most Current: 2011-2012 Season (9/19/11 - 5/27/12) and 2010-2011 Season (9/20/10 - 5/29/11). May 2012 Sweep: 4/26 - 5/23/2012. May 2011 Sweep: 4/28 - 5/25/2011. Sweep periods (November, February, May and July). National Commercial Ratings + 3 Day Playback, week of 5/7/12. May 2012: 4/30/12 - 5/27/12 and April 2012: 3/26 - 4/29/12
See Also: For 2012 May Sweep, "GMA Saturday" Wins 3 of 4 Saturdays Among Adults 25-54
See Also: "Power Players" Hits 4.3 Million Uniques in April, Becomes 8 th Most-Watched Series Online
Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.
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