Season-to-Date, “World News” is in Most Competitive Position in Three Years

By David Ford

Jun 12, 2012 10:12am

“ABC World News with Diane Sawyer” Closes Total Viewing and Demo Gaps with “NBC Nightly News” by Double-Digits Both Week-to-Week and Year-to-Year

Year-to-Year, “World News” Slashes Total Viewing Gap by 19% and Demo Gap by 20% with NBC

For the week of June 4, 2012, “ABC World News with Diane Sawyer” averaged 6.71 million Total Viewers and a 1.4 rating/6 share/1.70 million in Adults 25-54, according to Nielsen Media Research.

Week-to-week, “World News” cut its margins with “NBC Nightly Newsby double-digits in both Total Viewers (-10% – 834,000 vs. 925,000) and Adults 25-54 (-23% – 349,000 vs. 455,000).

For the 5th time in the last 6 weeks, “World News” cut its year-to-year margins with “NBC Nightly News” among both Total Viewers (-19% – 834,000 vs. 1.03 million) and Adults 25-54 (-20% – 349,000 vs. 437,000).  “World News” has cut the demo gap with “Nightly News” by double-digits in 13 of the last 14 weeks.

Season-to-date, “World News” is narrowing its gaps with “NBC Nightly News” in both Total Viewers (-3%) and Adults 25-54 (-26%), posting its smallest Total Viewer (1.03 million) and news demo margins (353,000) with the NBC program in 3 years – since the 2008-09 season.

“World News” outperformed the “CBS Evening News” by 1.48 million Total Viewers and by 186,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

EVENING NEWS (Week of June 4, 2012)

  Total Viewers     Adults 25-54    Households
 
ABC       6,706,000 1.4/6;  1,703,000   4.6/10
NBC   7,540,000 1.7/7;  2,052,000   5.1/11
CBS   5,227,000 1.3/5;  1,517,000   3.6/ 7

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 6/4/12, 5/28/12 & 6/6/11.  Most Current – 2011-2012 Season (9/19/11 – 6/10/12) and 2010-2011 Season (9/20/11 – 6/11/11).

SHOWS:
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