Justin Bieber is credited with a lot of things — having good hair, singing catchy tunes, and getting girls to go wild. But today he and his manager, Scooter Braun, were recognized for something a bit different — being “disruptive innovators.”
Along with other leaders and entrepreneurs, including Twitter co-founder Jack Dorsey and filmmaker and actor Ed Burns, Bieber and Braun accepted Tribeca Disruptive Innovation Awards. The awards, which are symbolically in the shape of a hammer, honor those who have disrupted industry with new technologies, ideas, and strategies. Harvard Business School Professor and author Clayton Christensten coined the term “disruptive innovation” and spoke at the event.
Bieber and Braun spoke to how the Internet help them rise to fame. Braun discovered Justin Bieber on YouTube and Bieber is well known for his obsessive use of Twitter to communicate and make fans.
“For me, I need to interact with my fans. I take time out of my day to reweet fans,” Bieber said speaking at the event at New York University.
And now Bieber and Braun are using the Web and social media to find even more talent. The two of them discovered up-and-coming singer Carly Rae Jepsen on YouTube and are now “paying it forward,” says Braun. Jepsen signed with Braun’s record label in February.
Twenty-eight others were honored with disruptive innovator hammers at the ceremony. But Bieber might have just summed up all of the recipients’ accomplishments the best: “I wouldn’t be here without the Internet.”