New investigation into household products made from exotic plant fibers

Sheets and clothing claimed to be made from bamboo and other tree fibers can sound eco-friendly. An investigation from Good Housekeeping put some of those products to the test.
3:40 | 06/24/21

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Transcript for New investigation into household products made from exotic plant fibers
We now turn to a "Gma" exclusive. "Good housekeeping" institute just put out this morning an investigation into household products advertised as being made from plant fibers like bamboo and eucalyptus. How accurate are those claims really? ABC's erielle reshef has our attention and we need to know about bamboo sheets in particular, Cecilia here needs answers so, erielle, good morning to you. Reporter: You need to know, T.J. And here are the answers. Those sheets and clothing claiming to be made from bamboo and other tree fibers may sound eco-friendly and even luxurious but "Good housekeeping" put some of those products to the test and the you. This morning, "Good housekeeping" out with its investigation, 100% bamboozled. The institute analyzing sheets and clothing advertised as being made of exotic sounding plant fibers. Why are these so popular? People are really looking for things more luxurious and eco friendly. Reporter: "Good ousekeeping" buying ten items marketed as being made of bamboo. Eucalyptus or beechwood fibers including bedding, clothing and footwear. The products sent to an outside lab experienced in fiber analysis. What was the most surprising What might be surprising to a lot of people is that there was no trace of these claims plants or trees in any of the fabrics we tested. Reporter: Among those tested these from rove concepts labeled 100% organic bamboo. "Good housekeeping's" tests say they are made of viscose, a form of rayon made from the cellulose left after most of the source plant is removed during processing. That man-made material shows no trace of the original plant in the lab. Also this nook crib mattress - cover advertised online as being made primarily of eucalyptus. We found that to be a blend of lyocell. An end product of heavily processed plant fibers and these Reebok sneakers, the company's website says they're made of breathable flexible eucalyptus tree textile. Tests show it's made of lyocell. Reebok telling "Gma" the source material of the lyocell fiber used for this shoe is primarily eucalyptus wood pulp and marketing materials are ftc compliant. You talk about how some are derived from plant-based materials but not made from them. What's the difference. If you think of bamboo or wood they're not soft, silky fabrics. They're tough and hard and have to do an intense process to break it down and remove the cellulose. Reporter: Ty require companies to use names of fibers like viscose on their labels and sued companies for labeling rayon products solely as bamboo. Nook sleep which sells the mattress cover told "Gma" we take matters like this seriously and are looking into them rove concepts, thank you for bringing this to our attention. We are in the process of adjusting our marketing accordingly. "Good housekeeping" says many of the brands it tested changed their labeling practices after contacting the companies. What is your biggest word of advice to a consumer who sees these labels on products? Transparency is absolutely key here and avoid these vague, broad, unrealistic claims. And "Good housekeeping" says that these products are not necessarily low quality and they're not harmful to consumers. "Good housekeeping" just wants consumers to be more informed when making decisions about the products they purchase. T.J. All right. We got some decisions to make around here. All right. Erielle, thank you so much. Coming up, folk, whoo, look

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