“ABC World News” Closes Total Viewer Gap to Smallest Margin with NBC in Nearly a Year

By David Ford

Jul 10, 2012 10:39am

“ABC World News with Diane Sawyer” Closes the Total Viewing Gap with “NBC Nightly News” to the Smallest Margin in Nearly a Year 

“ABC World News” Slashes Total Viewing Gap with NBC in Half and Cuts Demo Gap by 25%, Week-to-Week 

Year-to-Year, ABC Narrowed the Demo Gap with NBC in 17 of the Past 18 Weeks 

Season-to-Date, “World News” is in Most Competitive Position in Three Years 

For the week of July 2, 2012, “ABC World News with Diane Sawyer” averaged 7.29 million Total Viewers and a 1.6 rating/6 share/1.89 million in Adults 25-54, according to Nielsen Media Research. Growing over the previous week (6.98 million and 1.79 million on w/o 6/18/12) in Total Viewers (+4%) and Adults 25-54 (+6%), “World News” posted 8-week highs in both Nielsen measures – since w/o 5/7/12.  In addition, the ABC evening newscast grew the most week-to-week in the key adult news demo (“NBC Nightly News” was flat; “CBS Evening News” was up +3%)   

Week-to-week, “World News” slashed its Total Viewer margin with “NBC Nightly Newsby more than half (-59% – 354,000 vs. 862,000) to deliver its smallest gap with the NBC newscast in nearly 1 year – since w/o 8/15/11.  In addition, “World News” narrowed its Adults 25-54 gap with “NBC Nightly News” by -25% (339,000 vs. 453,000).

For the 5th week in a row, “ABC World News” decreased its Adults 25-54 gap with “NBC Nightly News” (-9% – 339,000 vs. 374,000) from the year-ago week.  Further, “World News” has cut the demo gap with “Nightly News” by double-digits in 17 of the last 18 weeks. 

Season-to-date, “World News” is narrowing its gaps with “NBC Nightly News” in both Total Viewers (-6%) and Adults 25-54 (-28%), delivering its smallest Total Viewer (994,000) and news demo margins (349,000) with the NBC program in 3 years – since the 2008-09 season.

“World News” outperformed the “CBS Evening News” by 1.37 million Total Viewers and by 199,000 Adults 25-54.   

Note: “World News” weekend anchor David Muir anchored the broadcast Monday-Friday. Due to the July 4th holiday on Wednesday, all three programs were coded specials and were excluded from the average.  The weekly averages for all three programs are based on 4 days only (Mon, Tue, Thurs and Fri). 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

EVENING NEWS (Week of July 2, 2012)

  Total Viewers     Adults 25-54    Households
 
ABC       7,288,000 1.6/6;  1,892,000   4.9/10
NBC   7,642,000 1.8/7;  2,231,000   5.1/11
CBS   5,918,000 1.4/6;  1,693,000   3.9/ 8
   

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 7/2/12, 6/25/12 & 7/4/11.  Most Current – 2011-2012 Season (9/19/11 – 7/8/12) and 2010-2011 Season (9/20/11 – 7/10/11).

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