How Eva Longoria is celebrating and empowering women

The L’Oréal Paris spokesperson sat down with “GMA” to talk about beauty inclusivity and supporting women.
2:15 | 02/26/21

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Transcript for How Eva Longoria is celebrating and empowering women
And we are now celebrating women's beauty. This segment sponsored by L'Oreal they are committed to inclusivity and seeing the wonder in all skin tones and getting a little help from a Hollywood star. Take a look at this. Eva Longoria can light up a red carpet but not all glam for the actress, director, activist and mom who's been candid on social media during quarantine. I actually, you know, like to post things and show people my life as it is. Reporter: Even giving a look inside cooking sessions with her 2-year-old son Santiago. He likes to dig into the rice and lentils and beans and there's a little toy I cooked. Oh, okay, yeah, that shouldn't be in there. That's not one of the ingredients. Reporter: And the pandemic hasn't stopped her humanitarian work. The Texas native recently flying down to lend a hand after the unusual winter storms crippled her home state. We are all loaded up. Look at all those meal. Just what we should do as humans, humanity, helping our neighbors and to see all of these volunteers, it was beautiful to see the outpouring of support. Longoria working as a spokesperson for over 15 years with our sponsor, L'Oreal Paris. Her latest project, a new ad campaign close to her heart. Supporting the message of inclusivity for all skin tones. L'Oreal Paris does specific testing to ensure that this hyaloronic acid serum is good for all skin tones. That isn't always the standard in the beauty industry so as a woman I was really proud to be part of this campaign. Hyaloronic acid. This serum is incredibly hydrating. It refrumps my skin and makes it look so naturally dewy and glowy and youthful. Reporter: Longoria says it's vital for women around the world to celebrate their own beauty. Beauty comes from the inside. Recognizing your value and your self-worth because believe me, you have a lot of potential as a woman. Great conversation with Eva Longoria and to hear even more from her go to our Instagram page and coming up here on "Good

This transcript has been automatically generated and may not be 100% accurate.

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