Transcript for Meet the Hardworking Kid Models Taking the Fashion World by Storm
There is a new group of models taking the fashion world by storm right now. Doing it in between play dates and homework. The market for child models is big business. A high demand for chain stores and luxury brands. Juju Chang met the hard-working kids and their parents. Reporter: Dubbed the most beautiful girl in the world, this 9-year-old Russian, modeling since she was 3, has 2 million Facebook followers. For the average young child to have that much social media exposure and that much public attention is too much. Reporter: Marlene is president of kids and teens and they have zero tolerance for anything that's not age appropriate. What's the philosophy? We represent children models. We do not represent children who are trying to be adults. Reporter: Increasingly, in luxury goods, in the world of fashion, it's a kids' world. That's Rome owe Beckham, yep, that Beckham. Modeling an $800 trench coat. We tagged along with American rising stars to see what drives them. I begged my mom for me to be a model. Reporter: Why did she say no at first? Because she has to drive back and forth, back and forth -- Reporter: That's a lot of back and forth. This is wolf, age 7, modelling for two years. And violet noble. Age 8. That's her in the target holiday catalog. And malik Johnson, a 14-year-old ninth grader. Their moms are working as hard, if not harder than they are. No stage moms here. This is the commitment between you and your child. The child has to want to do it. If they don't want to do it, and you're pushing them, I don't care how cute your kid is, it's pointless. Reporter: Everyone assumes it's pushy stage parents. Half the time it's the kids pushing the parents. It's a lot of work for these parents. Reporter: For violet and her mom, they are a whirlwind of fittings and auditions. I'm a chauffeur, I'm her entourage. Right? Reporter: But amidst the glitz and glamour, by law, a parent or garnd Yan must set up a trust account. And the employer must ensure that 15% of the earnings go into the account. What Co do your parents tell you what's going to happen? It's for college. College and a house. Reporter: But how do the kids squeeze in the rest of their childhood? Sometimes you have to miss out on certain activities like parties or practices with sports. And coaches are really serious about practice. I'm going to go back and then I'm going to have like piles and piles and piles of homework. Reporter: For "Good morning America," juju Chang, ABC news, New York.
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