Tips to Watch Out for When Booking Hotel Rooms Online

The American Hotel and Lodging Association is asking the FTC to investigate third-party websites to generate stricter guidelines.
2:19 | 04/03/15

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Transcript for Tips to Watch Out for When Booking Hotel Rooms Online
Also in the "Heat index" a new complication with hotel reservations. Imagine trying to check in on your vacation and being told, hey, guess what, you never made a reservation even though you know you made one online. Rebecca Jarvis has more on what to watch out for the next time you book a room online. Reporter: It's the 74th annual bike weekend in daytona Beach, Florida. Hello. Reporter: For hotel owner Meryl Kaplan, it's the highlight. Which is why she was surprised when a couple walked in for a reservation for two nights at a rate of just $79. The rates are around $200 and we were really shocked and thought we do not know where to place them. Reporter: Kappelman described it was not booked with the hotel but rather through a third party. Reservationcounter.com. After that there were more people. Reporter: Seven cups in all including one who thought they had booked directly with flamingo inn only to find out there was no oceanfront room with a private indoor hot tub. This is our pool over here overlooking the beach and ocean. No hot tub. Reporter: Reservationcounter.com says it experienced a system error that misdecked bookings to a different hotel. Customers have since been refunded. Today, 14% of all hotel rooms are booked online. That's about $23 billion a year in sales. The problem -- Very often a whole host of websites will pop up. Many of whom actually look a lot like the hotel site but are not. Reporter: We decided to take a look ourselfers. I'll try booking the Hilton in Providence by just doing a simple Google search. Up came through websites, reservationdesk.com/hilton, hillinreservationcounter.com and hilton.com/providence. All three look official but turns out only this one really belongs to Hilton. The folks behind those sites say they're not intending to mislead consumers and that they book millions of rooms per year with customer complaints pressuring 0.003% of all transactions. Pages from both sites have since seemingly been taken down. The American hotel and lodging registration now asking the ftc to open an investigation into these third party sites in the hopes for stricter guidelines. It's always safest and best to book direct with the hotel. Reporter: For "Good morning America," Rebecca Jarvis, in Providence, Rhode Island. You can get more tips on what to look out for tonight on "Nightline."

This transcript has been automatically generated and may not be 100% accurate.

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