Courtesy of Hallmark
  • Hallmark's 100th Anniversary

    To My Sweet Valentine: One of the first cards produced by Hallmark founder Joyce Clyde Hall. After relocating to Kansas City from Nebraska and setting up shop in 1910, J.C. Hall, as he was known, was joined in the greeting card business by his brothers Rollie and William.
    Courtesy of Hallmark
  • Hallmark's 100th Anniversary

    1931: The airbrush department at Hallmark, then known as Hall Brothers. Hall Brothers formed an editorial department and hired its first full-time writers in the mid-1930s.
    Courtesy of Hallmark
  • Hallmark's 100th Anniversary

    1930s: Hall Brothers sold this birthday card during the Great Depression. The inside read simply, "Happy Birthday!"
    Courtesy of Hallmark
  • Hallmark's 100th Anniversary

    1930s: The cover of a Depression-era Hall Brothers Christmas card.
    Courtesy of Hallmark
  • Hallmark's 100th Anniversary

    1930s: The inside of a Depression-era Hall Brothers Christmas card.
    Courtesy of Hallmark
  • Hallmark's 100th Anniversary

    1940s: Sugar rationing, a fact of life during World War II, turned up in birthday greetings.
    Courtesy of Hallmark
  • Hallmark's 100th Anniversary

    1960s: An artist draws a poodle, with the help of a live model, for a Hallmark card.
    Courtesy of Hallmark
  • Hallmark's 100th Anniversary

    1960s: Christmas cards changed with the times, although certain themes endured.
    Courtesy of Hallmark
  • Hallmark Cards Through the Years

    Brothers Dave Hall, left, president of North American business for Hallmark, and Don Hall, Jr., current Hallmark president and CEO, at a party marking the company?s 100th anniversary.
    Courtesy Hallmark
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