Transcript for Salon owner pivots to make soap to keep business alive
Back now with the small business owner, helping this new Yorker keep her business alive in the pandemic. What she says about all entrepreneurs having to dig deeper now. My name is Lisa Logan. I'm from New York. And Harlem. My salon name is the nail suite. By Lisa Logan. Before the pandemic I definitely describe my business as a thriving business. We went from being a thriving business to completely zero. Every day I get a phone call to the salon phone, that's like, so, are you open? I'm like, I wish I was. I think the biggest pickup in the industry right now will be the delay, every month I have to pay my rent. In order for me to walk into my salon and still be able to continue business as usual, I have to have all my bills paid. So, can my business survive? I have all the supplies that I need. All you have to tell me is I can go to work. Before the pandemic hit, my daughter had dabbled in making a couple of different products. The idea was to let -- we got in the kitchen and started making soap. Didn't know it was going to grow to where it was. So, now, her kitchen has turned into the body suite Harlem, because now we're going to take the backside of the salon and try to turn that into the shop of the soap, so that we can make it and sell it within the salon, too. It has been profitable to manage, pivoting my business to making soaps because it's been helpful for maintaining me and my family. So, when we decided to move from -- doing nails to making soaps it was the necessary thing that we had to do to take care of me and my family. One of the things that I really believe is that it's important to not be a one-trick pony. I'd tell people just take what you know and make sure you have something else to fall back on and also have people around you that can encourage you to like open up your mind to the things you can do. You have to have people that keep encouraging you, because that's how you can pretty much scratch the surface of all those
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