Transcript for Recent wave of Christian blockbusters renewing faith in the genre
It is Good Friday, of course, so many people spending time with their families. And so many will head to the movies and Paula Faris is here to tell us about a new Christian film winning big at the box office. It is winning big, indeed. Good morning to you, friends. The movie "I can only imagine" has been a huge surprise at the box office and as one expert says, this should be a wake-up call for the industry as there is an increasing appetite for faith-based films. ??? I can only imagine ??? Reporter: It's the surprise hit that almost no one could have predicted. The faith-based movie "I can only imagine" winning big at the box office. You didn't write this in ten minutes. It took a lifetime. Reporter: The film which cost just $7 million to make cashing in around 43 million so far. I'm going to burn it all. Reporter: For the second straight week coming in just behind "Black panther." It is your time. Reporter: While outperforming "Love Simon" and "A wrinkle in time." It at thes the untold story behind one of the best-selling Christian songs of all time performed by the group mercy me and written by lead singer Bart malard ??? I can only imagine ??? based on his broken relationship with his father. My dad was a monster and I saw god transform him. Reporter: Featuring roles by trace Adkin. What are you running from. My dad. Then write about it. Reporter: And Dennis Quaid who plays his father. I want to make things right. Reporter: Some of the film's success comes from the popularity of the song, but also from a unique promotion strategy. These movie companies go directly to churches, they'll show the trailers after a church service quart it is the fourth biggest domestic open for a faith-based film. "Passion of the Christ" holds the record hauling in 84 million its opening weekend in 2004 and over 600 million that year the last big Christian film to make over 100 million was in 2010 "The chronicles of narnia" and with at least four faith-based films released this month alone this did a reminder to the industry that there's an audience for faith-based stories. People who are looking for these more religious films are not being served by the big superhero movies. Now, it is even more impressive what I can only imagine has done considering the context. It debuted in limits cities and theaters talking just 1600 compared to 4,000 for blockbuster movies like "Tomb raider." They're allowing groups to buy out entire theaters, guys. This weekend we got a couple of other flips out with Jim caviezel "Apostle of Christ" and "God is not dead." I didn't know the back story to it. Forgiveness is so universal. That "Scandal" surprise and final four about to kick off. The latest on that big battle.
This transcript has been automatically generated and may not be 100% accurate.