Transcript for Meet This 11-Year-Old CEO and Entrepreneur from Detroit
Now that little girl who is already becoming an internet sensation. A super seller who is not using tricks. In three Dax you have plead her the most viewed "20/20" story in history. Here is why. The name of my company is super business girl. Now today I am seeking a $20 investment. I'm going to purchase the necessary tools I need to expand and grow my business. Our mission is to recognize the true potential in every child. Reporter: 11-year-old Asia Newson could sell dust to a desert. Or Detroit to itself. Detroit is a wonderful place. It's been a lot of negative things on the news, but Detroit is still a great place to start a business. I sell my candles here, like I make pretty good money. So. Reporter: Asia is co-founder and CEO of super business girl, a little company she runs with her parents selling homemade candles to buy clothes and food for needy children, as well as her own school supplies. Were you always good at this kind of thing? I think so. Since I was about 4 or 5 years old, always had, like the vibe, or little power ball that keeps me going. Reporter: With her dad, Michael, always nearby, we watched Asia take her pitch on sidewalks, in markets and in city barbershops. One word to describe her. Fearless! And effective. Reporter: Has she sold you anything? Of course! She stole my heart! Reporter: And not just his. The name of my business and smart girl business. Good for you, darling! Good for you. I'm trying to extend my business. How about a $100 bill, sweet heart? Look at me, look at me. How's that. So good. Here you go, sweet heart. Her power pitch sealed with a kiss from a stranger. While spending time with Asia I couldn't help wondering what she would do with the same "Wolf of Wall Street" litmus test we showed you earlier. If you had to sell that pen to me, how would you go about doing that? Okay. Excuse me, sir, hi, how are you? Reporter: Good. Well, I'm fantastic. My name is Asia Newson. And I'm known as Detroit's youngest entrepreneur and I really need you to help me out with this $15 investment, and in return, I'll give you this beautiful, great pen. I mean, like, don't you have a notebook? You really need this. Reporter: Where's my wallet? You're good. So good that even when Asia fails to close a deal -- she usually manages to keep a door open. We're actually hosting a bazaar that maybe you might be interested in selling your products? Reporter: For cynics who might be thinking she's just running a glorified lemonade stand here, listen to these folks. You know, she really understands business concepts a lot better than most adults that I interact with. And it's just a natural thing. Reporter: Dave Anderson, along with his partners Mike ferlito, Amanda Lewan and Brian Davis own "Bamboo Detroit" a Detroit incubator for start-ups and entrepeneurs. A year and a half ago, Dave bought a candle from Asia on the sidewalk, filmed their encounter, and raved about her sales technique to his partners. She came into bamboo and I'm like, how old are you? When I was 11 years old, I was playing with power rangers. And immediately I'm like, "Let's do this. Let's get on board." Reporter: So now the company gives Asia free space and internet support to develop her business and train other kids in the "Art of the sale." They taught me a lot about, like, managing my money, how much money do I have to invest back into my business? Reporter: Bamboo Detroit's staff even offered a few tips on how she might improve her celebrated sales pitch. Like, sometimes I can be a little scripted. But, when I really add my personality and myself into it, like, excuse me, they're like, "Oh, my god, how are you? Sure, here's a billion." Reporter: What are some of your dreams for super business girl? To have different business girl stores, you know N different places. Like Walt Disney store. They can buy my super business girl merchandise. Reporter: But not every sales pitch ends like a Disney movie. Sometimes the magic doesn't work. Cold calls and cold shoulders are just part of the game. If you had to pinpoint what the sales people do wrong, what? They're not motivated enough. Reporter: People give up? Yes, people give up. Opportunities can walk away like that. Reporter: Of course, childhood eventually walks away too. Asia knows that, and seems to be preparing for the day. You know, you're so cute that, that makes the selling easier. Well, a little bit, because as I'm getting older, it's not fading away, but just a little bit I have to step up my game, because it's not going away, but I don't know, like, fading just a little bit, just a little bit. Reporter: Where is it going? Don't know. To other children that I'm teaching. Reporter: They say even a candle can push back the darkness. Well, Asia's already a sold a lot of candles, and tonight, Detroit's a little brighter for it. Today I'm seeking a $14 investment. And that's what people call me. My baddy gets me right and I'm bona fide ? ? superbusiness girl ? You can see more about little Asia and that incredible scene with the woman who gives her $100 holidays
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