Fashion Startup Zady's Organic Clothes to Ford's New Mustang

Rebecca Jarvis highlights what's trending this week on Real Biz 12.11.2013.
3:00 | 12/11/13

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Transcript for Fashion Startup Zady's Organic Clothes to Ford's New Mustang
Hello and welcome to real -- I'm Rebecca Jarvis here in New York City and here's our radar today. A company calling itself the whole foods of fashion a CL who was all revved up about a fifty year old American favorite. And a few predictions for what's in store for your money in the new year. We open up the books today here on real -- and we want to get right Hewitt they've been described as a whole foods of fashion. There ethical clothing lines. Are all over the place to ride to Robbie and Maxine -- I have created the clothing company is eighty pinpoint the whole foods of fashion so it's great to have both of you with I bench your pop up shop in. LaGuardia actually really exciting -- morning that -- that was the very first morning actually was the day before. That you -- live right so hasn't. And so -- -- so much fun to meet all these folks from not just across the country but from all around the world. Eddy can meet and speak to them in and seeing their reaction to you know what we're calling whole foods -- fashion it's been great so tell me what -- has won his. -- noble prince of fashion. And Sadie we cater to a conscious consumer customer who really wants to know about the origins of the things that they -- Just as we now know after ten years and organic food movement. About the origins of the food we put into our bodies it's time that we know a little bit more about the clothing that we buy and how and where it was produced since -- -- source the globe. We look for -- very very best products to -- absolutely fine the highest quality materials. The most beautiful and stylish designs and we. Did the story behind every single thing that we sell on CB dot com so what's the story you -- immediate areas where they a lot of they're reacting to what is the story behind easier and -- All those hearings are hand hammered brass from California. The designer's name is Marisa Haskell and she's absolutely wonderful she goes to her local hardware store to find -- brass. And she uses a laser cutter to cut out the designs they're absolutely unique one of a kind. We think that it's a wonderful alternative to gold as an affordable price point and it looks stunning in what -- very -- Those -- about 99 dollars 99 dollars. And it's interesting because everything that you just mentioned about these -- imagine locking in any retailer right now getting that kind of description and I about the person who made it and that type of quality of -- you don't need to as a and that's what I. Think you know when we have in our pop up shop that's what people are really loving is that story -- -- -- -- connection. And -- feel so -- and it also looks great on a lot of different people so that's what we're really looking for is. One of those pieces that people want aware for years and years to come and. -- you brought a number of -- really cool pieces with you today I'm curious though how much do you think people want that story how much do people actually care. About the origins of their fashion. We think -- -- event I mean it's if any you can get clothing anywhere it can cost from. Zero dollars you know all the way to tens of thousands of dollars but what really matters at the end of the day for people in the emotional connection that that close. -- he doesn't make you feel -- -- what does how does it make you feel and it makes you look I'm. And you know where it comes from and so it's really developing an emotional connection and people are really excited about the we talked. After some of those buyers and Bangladesh in -- factories in Bangladesh where so many workers. Human beings were literally killed for the sake of fashion. Com and you are so both of you so adamant about putting an end to that kind of thing and making the consumer more conscious of what's going on behind the scenes. They really must stop it actually must stop big. Yesterday. -- professor sustainability walking -- our shop she looked around she read a few of the stories and without. Having met me before she looked up and said this is the future. And it's those kinds of reactions that make us feel really great that city is on to something and we want to be as big as whole foods one day we want people to recognize us. As a brand that they can trust and a brand they can turn to when they want. Stylish and sustainably produced items speaking up. At -- what went a little outside of being pulled -- of Spanish and you wanna be Bottke when it -- you wanna be on every block in America what's the goal. Well -- just three months -- I think we hadn't really. -- plans obviously we started with a pop up shop and and that will be the first we hope of many brick and -- experiences that we hope to provide. I'm were also shipping domestically now but looking to expand that as well so they're so many avenues to explore and to expand on and -- it's a bright future ahead. So tell people outside of -- -- LaGuardia pop up where can they buy these things right. Net and www. Available dot com will -- lives up and they can follow us on Twitter on face the behavior just about everywhere in -- -- just by looking for adds eighty. This comes from the social media aren't up by -- -- actually had a big background in social media so nice to speak with both of you the company is eighty vaccines -- -- think -- -- yeah how unable -- Jihad is a Mecca. Our report from clothes to cars I had a chance to catch up with the CEO -- Ford the other day. And we talked about that new mustang the one you saw rolled out on Good Morning America while he's driving. And there's a whole lot more take a look. You must say this is -- about this new. Thirty years ago in New York City. We introduced the first -- and it changed the automobile industry as the first time. The people can actually afford to buy a sports car they had great until it lets your favorite feature. Well there's a few things I really love about it one. Is the sleek styling it's just absolutely elegant. The second is innovate technology and the cockpit is inspired by deviation from the 51 mustang as most of -- -- You must of had a role in the coming for well I do have a bit of an aviation background. Everyone now is talking about electric cars and it's under. In our lifetime -- we see an electric must I could imagine -- because we want to give you the power of choice. The power of choice. You're gonna have some choices in front of you coming -- hearing your own life and there have been some conversations that Microsoft's. Could be an option when -- -- that you think you're going to be running Microsoft some thank I loved serving forward. So all is that it down by low certainly according I have knows -- -- -- plan. Our LT that is your answer for now but I'm sure we'll be talking about it again in the future what's your view on we're in the mind of the American consumer's right now. Well I think it's is a pretty good place because. Economies continue to expand. In the automobile industry is expanding with it to your point. We're probably -- end up around sixty million units this year in the United States. -- anything about the United States is the average -- of vehicles nearly eleven years old. Why do you think it is that Americans are so excited about. Upgrading the Smartphones and upgrading the tablets in the TVs but it's -- eleven years on average for us upgrade our cars. Well I think we have been through. An unbelievable financial crisis. And it's very understandable that people would pull back next to their home. Our cars and most significant purchase that they may think the most important thing is that we all keep this economy. Growing and -- you think you'll be hiring next year. Yes we are we we think we'll be hired nearly 151000 people buy -- over the next couple years so. You are bullish on in terms of the jobs recovery here -- and foreign playing a -- and we'll have salutes. Part is Alan Mulally -- weeks. Alan Mulally drives a different car every night. It's a combination of Ford vehicles -- -- our competitors so we benchmark all of our vehicles against the best in the world since it was so fun to personally checked them out. -- Allan thanks so much for joining us. A different car every night that must be fun. Well here's a guy who highest soon drives one car the same one every day -- -- -- of air crews TJ -- with us now. And it's great to see -- -- what car do you drive. You tell her back gods are disappoint you but I live in Chicago I'd take the all the -- -- my car is public transportation. We do have a family -- that I don't touch a whole lot of my wife does which is a Lexus SUV and love it. You know what's crazy I literally in my lifetime have never owned a car despite growing up in the midwest and -- my parents' car. And then I went to school in Chicago -- there was never any need -- New York. I want to ask you though about a big name in the car industry right now married Barre. The new CEO shall take the -- in January of next year from Dan Akerson and. She'll be the first female. To run one of Detroit's auto makers what do you make -- best yes you illicit it was a big news day for GM on two fronts one front was at the Treasury Department. Us the people were able finally sell our shares and get out of the remaining stake holding GM stock on the taxpayers still took a major loss on that investment but at least -- taxpayer the Treasury Department is now out of owning what was. Derided as government motors is back to -- in general waters back to -- naturally private company and then of course the first woman CEO of any Detroit. Auto maker saw a very big day for GM GM shares have been trading to Richard -- as have. Anything auto related this entire year but I would say one note of caution you mention that piece about how long in the previous peace in the -- about how long folks. Are holding their cars right it's not just that there's also such inventory on dealer lots so in other words the car companies are reporting very good sales but inventories city on car dealers' lots. Are an eight year highs and so we're seeing a lot of what's known as channel stuffing. Where the auto makers are make it a whole lot of cards they're not necessarily selling but they're forcing them upon the -- so I do think that although autos about a great run. It's a little because I think going in to 2014 given that massive amount of inventory. I'm pretty bullish on on -- a purely because of her background I look at somebody 33 years with the same company. How many people can even say that nowadays and she worked her way up -- she started at the Pontiac line looking at the assembly line in the -- -- came off. And now has been an engineering manufacturing she's on new product development. But if you have to look and General Motors vs board. Which company would you -- You know right here actually -- prefer -- and that's not to in any way disparage. Ms. Barron you're right I think it's an incredible American success story General Motors. We should start working him as a teenager paid for her to go to college paper go to Stanford business school it's a wonderful almost -- back story of being a truly a career company person. But having said that General Motors stock has significantly outperformed for over the last few months I think the main reason. Is what you were asking mr. -- bodies too many worries that he is going to be leaving and he's headed back right northwest. To Microsoft so because that port is underperforming -- in my view. That's a temporary phenomena once we declared him -- -- either he leisure he doesn't. I'm my guess is that Ford actually in stock price catches up to GM and -- has significantly underperformed -- -- you need to be involved there I'd rather be in for -- my favorite stock to ball in the auto spaces actually AutoZone. Which made up being all time high yesterday and that his replacement parts for for do -- yourself repair -- and because. People now have eleven year old cars. There's an age -- sort of ought all austerity. Where folks are keeping their -- for long time their fix and then themselves and AutoZone is in exactly the sweet spot of that phenomena. Very interesting -- also was wondering if you might say anything about Tesla it was something I asked Alamo Ali about -- is he concerned about Elon -- does he see him as competition. In traditional Alan Mulally fashion and he essentially said he was really excited about sports cars but. Obviously that's a big player and if they come into the market and produce an electric car at that 30000 dollar level which is what Elon Musk has said they want to do that could be a game changer. I think it's a great point and listen I think Detroit is absolutely. Fearful of Tesla and they should be Elon Musk is a winner he's an innovator he's a visionary now that doesn't mean -- one about a stock right here the stock has had an incredible run. I went all the way up near 200 all -- back to 100 so this is not stock for the timid but as far as the company -- Tesla. They produce a car that won the highest. Ever ratings. From consumer reports and sold -- that kind of a card to get those kind of act -- their design talent and with the leadership of Elon -- I think this is a company to be reckoned with in the future I think they're gonna do incredibly well in Europe which they barely penetrated yet but Europe is much more friendly to the idea electric cars anyway shorter driving distances. Far higher gas prices so I think that they have a very rob robust future lot of had been overseas are -- what's your prediction for 2014. Well look you know this has been a phenomenal year but I think if your a good party -- when the party gets the loud as you start thinking about leaving you don't wanna be the last one to leave the party you don't -- to be -- one to lead. When things are getting broken when the parties getting sloppy so it's pretty fantastic year but I would urge caution. Into 2014 much of this rally has been about. Federal Reserve policy more so I think than real strength on main street to main street is growing but -- muddling along particularly in terms of wages -- regular folks out there are not seen are not see themselves get a lot wealthier unless they happen -- a lot of stocks is primarily only the wealthiest among -- so looking -- between fourteen my guess is it's going to be hard for that divergence to continue of an extremely strong stock market but a model through. Main street economy so I'm not -- dire predictions and I get an all cash. Your run for the hills -- I -- say I would not expect the kind of fireworks that we had. In 2013. Big -- this morning as far as time's person of the year goes it's the Pope what's the reaction there. -- you know -- -- as a former altar boy it's somewhat educated by the Jesuits by his order. What an incredible honor for him for the Jesuits and for the Catholic church and -- -- I would say to that. Perhaps the picture of the year was that wonderful inspiring shot of the Pope embracing that disfigured man. And -- in the Vatican so this is clearly he's an inspiring character to many around the world not just Catholics. And clearly a leader that transcends. I just a church -- incident again great honor for him high and furniture I'm in terms of 2014 calls I'm certainly very bullish on the -- church. I'm I'm glad to hear that Steve and it's it's definitely the kind of thing we need more that this time of year it's nice to hear. A positive story and somebody who does good things getting recognized for its -- -- has as always great speaking with you. -- -- think all of you for joining us on real bids until next time is as Rebecca Jarvis if there's someone you wanna see here between us. At Rebecca Jarvis live from New York take care.

This transcript has been automatically generated and may not be 100% accurate.

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