Transcript for George Stephanopoulos sits down with Facebook CEO Mark Zuckerberg: Extended interview
You've made so many it appears big new moves recently talking about regulation talked about privacy -- new ways of doing in the news business. Is the big message from you right now FaceBook gets it was a. And change. We GAAP I think in a lot of ways over the last few years we have changed significantly we've run company we are in. Dealing with a lot of major social issues everything from policing harmful content. Protecting the integrity of elections to making sure that data privacy controls are strong. In the big journey that we've been on over the last few years is really. Aren't getting much more proactive about seeking out. Where there might be issues and making sure we're investing appropriately terror handle them you know when we now. You know or or or during we more. On on on on each of those fronts and in order to identify issues that come up and get. But the issues keep coming even as we're just about to sit down an incredible team from Bloomberg News of put up. Right now. It says that. FaceBook user data is still showing them places it shouldn't. Researchers cyber street from Montrose of user information hiding planes had apparently millions of records on the Amazon economy and keep seeing surprises. Like this. Well I I just on its toes so we're still looking into this and you know general we work with developers to make sure that there. Respecting people's information using and we ways that they want. You know one of the reasons why I started. What ever this op Ed over the weekend around. Areas where I think regulation would be helpful where would be useful to. Hot spell out clearly what the responsibilities that one company's. And people and governments have. Our I think as we work through a lot of these issues. I'm. Endure a lot of decisions that. I just think people don't want. Single private company to be making. It's a personal feud to move like that today she quo in regulation. Wool I spent most of the last few years trying to address these major social issues that we find ourselves at the center so everything from policing harmful content to preventing. Election interference to to making sure that we have strong data controls in place. I'm proud of the progress to admit there's a lot more to do but we we've made a lot of progress over the last couple years and one of the things that I now have more and appreciation about is that in in each of these areas. There's a question of what decision should be left to a private company to make especially run things like speech and expression. Opt for so many people around the world and where should we have either industry or more government regulation and I'm picking your few examples where it purposes really important you know. After 26 he and when we saw what Russia tried to do and interfering in elections. We implement and a lot of different measures to verify any advertiser is running a political ad. I'm Terry Crayton archive all of the clots anyone can see what advertisers are running critic targeting their pay any other ads that they say. But. One of the things that's unclear is actually what is the definition of a political lat. Right and that that's that's a really fundamental question for this I have to say vote for a vote against for only guess at exit that's exactly right all of the hot laws around political advertising today. Primarily focus on a candidate and an election where it's a vote for this candidate in the selection but. That's not primarily what we saw Russia trying to do and other folks are trying to interfere elections. There we saw them doing was hot talking about. Divisive political issues they'd they'd weren't simultaneously. Different campaigns on social media trying to argue for immigration or against immigration. I'm in the goal wasn't actually to advance the issue forward it was just to rile people up and be divisive if I'm but the current laws a round what is political advertising don't consider. Discussion issues to be. To be political I'm so. That's just an it one of the examples of where. It's not clear to me after working on this for a few years now that we want. A private company to meet be making that kind of a fundamental decision about it what is political speech and how should that be. A regulated that's an excellent that there should be a more democratic process and how do you respond to summons in the music and that's your responsibility it's your platform that your company. Well I think broadly we would say that. That's setting the rules around political advertising is not a company's job right and there's been clear rules in the past is that at this point. I'm that there are not updated to the modern threats that we face or that the modern kinds of a nation state trying to interfere in an each other's elections. I'm meaning new rules where it's not you can say that an election is just. If some period before. People go to vote for the kind of information operations that these folks are trying to. To tear do now or are on going permanently so I just think that we need new rules on us now. At FaceBook we're doing the best that we can on on each of these issues. But I think ideally you would have standards that you'd want all of the major companies to be. To be abiding. You're already seeing the FCC push back fairly hard against his two commissioners I think saying no we don't want to get into the business the police person. I don't think that that's witnesses though when I think it's. You can say that cut any regulation around what someone says online is as protected. But that's clearly not right today and we are legion of regulations are and what you can do in terms of political advertising. And even without getting into saying okay cures the type of content features we're gonna define as hate speech for example. I'm I still think it would be a positive step. To demand that companies. Issue transparency reports around Walters the amount of content on your service and that that is that is every kind of harmful category here's him out of hates features the amount of misinformation. Accused Iran of bullying of children. Problem. Because it by making a transparent that puts on more pressure on. On on companies in order to build to Matt it's out and people publicly concede which companies are actually doing a good job and improving and and and which ones need to do more. I'm actually do we release our transparency report on on how will proactively finding. All of these harmful kinds of content out today it's it's every six months but. I have committed that we're gonna get to have recorder because. I actually think that's as important. That kind of transparency report around content. As the quarterly financial statements that we report this is public really critical stuff for society so. I don't think that anyone would say that that having companies have to be transparent about the Melancon of harmful content on this and he kind of First Amendment you sit. Mutual a little more what do you what do you envision when you see this regulation. Who's doing it what exactly are they doing. Looks different things and. In each category I'm for for policing harmful content I think it should start with with transparency of every major Internet service about. I don't take any and every single heart content it's are category of harmful content I think he should have to basically a report. What the prevalence of that's what percent of the content on your under services. Inciting violence for example or. War. Hate speech and then you should have to report. Oh. How much evaluated by proactively and built systems to go get an appeal to manage vs how much but it did someone in your community after telling you have to deal with reactive. So that's the first to put our report what happens to it. And I think. So that gets that's back its enforcement I think companies should be responsible for. Pot for having pro active enforcement issues other platforms if it if someone is is trying to spread. Terrorist propaganda for example that's an area that we've built systems that are quite advanced Ford now 99%. Of the crisis al-Qaeda content that we take down. RAI systems identified and removed before any person sees right so that's a good example being proactive. I'm I think what what we should hold out all companies to to account gilt due. There's a separate question. About how you make the decision about what content should be allowed in the first place and and there are you know every country has a different tradition in the US we have the First Amendment strong protections around free speech and it's maybe the government won't get involved directly in the sunny out. But one of the things that we're trying to do. Tom at FaceBook right now. Is set up an independent. Oversight board for contents you can kind of thing but it's almost like. A judicial structure it's going to be about forty people or experts on on free speech and safety. And the way it's gonna work is that if you're in the community and we make a decision on your content we take something down you think is valid expression. You're gonna built to appeal at two this oversight board. And they're gonna have the binding authority to make a decision so it operated it doesn't matter what I think core or when our teams think they think that's valid expression that needs to be up. Or they think it's it's going to be harmful to people and it needs to come down then. I'm and that's what's gonna happen when. This made me think of that that if famous line from Potter Stewart and Supreme Court biography you know it. When you see the stuff is hard to figure out knitted by a border forty experts. It is and it's even harder if two to manage when you have more than two and a half billion people using the services sharing. Many billions of piece of content today right so I'm in it it it is and and it's not that wherever to wherever going to get. They're free. Every single case of it right but I still think that we should. I strive to to build a framework. Both inside the company and a regulatory framework that encourages. And and demands that companies do me a good job of keeping amount of harmful content to a bare minimum. And how does that solve fit in with your other major munitions new focus on privacy. And private communications into a layperson. I look at this insane it is having a pretty radical shift for FaceBook almost like a new company what striving. So that's it that's a little different that's driven by. You know in in our physical lives we have public spaces like that the town square other public spaces I'm and we have private spaces a car or living room. And I think in our digital lives we need both to. So for the last ten or fifteen years. We've mostly been focused on building when it says the digital equivalent of the town square courts that's what FaceBook. An answer Gramm brought the arts and a place where you can go interact with a lot of your friends and the people your interest at an all at once. But we haven't built out as well. The digital equivalent of the living right it's if you if you think what the platform's that we built around FaceBook and Seagram. You are so many different things you can do it's not just about sharing. Photos you can find communities for the interest that you have. I'm because of the page for small business to find customers and create jobs and grow out and you can front fundraisers for causes you care about print anything that you wanna do. I'm with a win and number of people once you can do in that in that digital equivalent of the town square. What I look at the landscape right now. I'm the digital equivalent of that living room its underdeveloped we have text messaging apps. But those apps generally aren't whole platforms. I'm for all of the different ways you'd want to interact privately but it's it's not. No there's a whole set of things there around making it's that you can share stories are different things that the that. Data. This farmer only goes away after after 24 hours like that with the stories that we have an act that that's an important trend is just data not sticking around for forever. I'm through lots of different ways for people want to. And truck privately in you do transactions or payments are things that are. Fundamentally private lots of ways we might want to share location with your your family or friends but you wouldn't want Chara whenever auto once. I'm so there's a hole cut a rich. Vein. Of social tools that need to get built I'm around this digital equipment of the living room and that's. That's gonna take a new focus for the company as we focus for the last ten or fifteen years on primarily. And more public spaces so. Let me challenge that again the town square and I know that's the idea behind and face because someone spends. We welcome are professionally dealing with politics and news it seems like one of the Providence social media is exactly the opposite. Rather than being accounts where you actually engage people. They have different ideas it seems like social media strategy just to be reinforced views you already have it hardens up everybody. I'm no most of the research that I've seen actually suggests the opposite grinned yet because it will think of this interview if you watch. TV station and that's your main one you read a couple of newspapers and as your main ones that was have. I'm certain editorial points of view and and consistency. Where's if you have if 200 friends and social media. I'm you. Your pride and be friends with people even if it most your friends are Democrats or Republicans or one religion or another religion. Perhaps some friends who are and you're going to resurface more content. I'm from from other sides of debates to now announcing that there aren't issues having to pick people can can go. They're deep on a community. And and that can end up having negative consequences in most things. Don't ram and I I am a member of communities for people who like playing a certain computer gamer like playing guitars like I do and that's not gonna take me down around some path to be radicalized on anything but but there are harmful community this. I'm and we need to do a good job of of steering people away from knows for sure in making sure that we're not encouraging filter bubbles and and harmful. Do you think that this social media. Has made acts of extreme violence. Hard to say I think that that's going to be something that is that studied for a long time I I certainly haven't seen. I'm data that would suggest that it patents and I think that the hope. Is that picking apart a voice you're creating a broader diversity of views that that people out there. And that even if sometimes that surfaces and some ugly news. Essence of the democratic tradition that we have is that you wanna get those issues on the table so you can you can deal with. I'm certainly though this is why I care so much about. Issues like policing harmful content and then hate speech right I don't. I don't want our work to be something that I'm gets towards amplifying. It really negative stereotypes are promoting it. I'm so that's why we're investing some auction in building up his AI systems we have 30000 people were during content and security review. To do his best job as a kind of proactively identifying and removing that kind of harmful content. What did you learn from the New Zealand experience a few weeks back to good hour to take down. That that live video clearly it seems like this was intended to happen. So should you what did you learn about it what more can be done. Stop. Yan in that was really terrible. And we've worked win. The police and New Zealand and we still do it that there were a couple of different parts wort worth. The first was in the live video itself. I'm. Actually the bigger partner with is the second which is all of the copies and uploaded. So the blog that you itself. Was seen about. About 200 tons. While wild. Most of knows it seems word from. People in different online community off FaceBook. That this terrorist basically told to do this and he went on those fees were copying and news way to put a lot of times so. I'm one of them will be takeaways and that is when YouTube killer systems can more advanced. Two it to built identified. Extra terror that's. Quickly as its app purchases as a termed it didn't really help the lights can. You know I ain't. It might in this case but it would also fundamentally break through what light streaming as for most people live streaming. A birthday party nor hang out with friends when they can't be together and it's. One of the things that's magical about meisters that its bi directional its largest broadcasting here. You communicating and people commenting accident if you had to delay that would prudently and 1520 we have subsequently. Erecting comments that are that are and we get a lot of comments and let it could happen but it would going to accident. The point I'm. One of the things that we saw was people basically. Of those 200 people who saw this video Wallace live a lot of them copied it and then it may different. Versions of the video that they tried to upload in the first before ours our systems. Automatically took on one point two million copies of of that video people trying to upload. I'm so walk and and noon to ten another 300000. That people flight tests that are systems didn't catch proactively. I'm one of the things that this flagged for me overall. Was the extent to which bad actors. Are going to try to get around our systems it wasn't just one copy of the video. I'm there were 800 different. Versions of that video of the people tried to upload and often they made different. Slightly different versions of that I'm to try to get around our systems. That would catch that he has people tried to upload them so. It gets back to. News some of these issues around. Policing harmful content around prevent preventing election interference. Com. These orange things that you ever fully self right there they're ongoing. Arms races where. We need to make sure that our system stay ahead of that sophisticated bad actors who are just always gonna try to game. And that's just part of the dynamic that we're in and we need to always keep on investing more staff and looking ahead 20/20. Are you head right now. I'm confident in where we are now because there have been a number of major election since 26 in. We're the results have been relatively clean on its front. I'm we've learned lots and sweet sixteen where were obviously we were behind where we need to be on defenses for nations states trying to interfere. I'm now we verify. The identity of anyone trying to run a political or our minister a large page that gets a lot of distribution. A political ads archives so anyone who's running and an. Or you can search for all through all the political ads and NC who ran the ads will be targeted which paid out one of the vote ads they ran. We have much better collaborations. With law enforcement election commissions and intelligence communities around the world. In order two be able to identify where nation states might be trying to interfere. I'm in the system's overall have just gotten quite robust I think we at the split up the price analyst advanced systems and any company or government the world for. A preventing the kind of tactics that Russia. And and now other countries as well tried copying one Washington twice mean. I'm the reality is is that there's not a single thing that we can do and say Ari. We put this in place and now they can even tried to interfere on the rose gonna try to it can't guarantee it's happened again. Wall what I can guarantee is that they're definitely gonna try. That that's that's who we see so. Our job is to meet the defense is stronger and stronger. To make it harder for them to do it they're doing. And to build the right partnerships and other folks in the industry in the intelligence community. So that we together we can get a good sense of of what is going on out there and help keep its. We're seeing as I was reading this there's things play out in the Indian elections this week. As way as well even if you're not dealing. With foreign actors it is seems so easy right now to put out fake videos inflammatory ideas. Things that are gonna impact and election that there is it seems like there's almost no way to police them all. Wool. I think it's true that there is no way to stop a 100%. Of crying more about activity be you can take got a lot. Right and so one of the things that we. I'm have gotten quite good is finding. Patterns. Of behavior writes if you're hot Russia for example of setting up. 1000 fake accounts that are going to operate in sunk were dated way as part of an information campaign. You know those accounts are really behaving the way that normal people on FaceBook or what's operas are behaving so you can build automated systems that can fly close. Or we can build partnerships with. The intelligence community and often they'll give us a tip and say pay. We think there might be some bad activity coming from this IP range somewhere maybe should look into this and check out we can take those down. So across. All the different services. And even what's out which is fully encrypted. We can do pretty good job of taking down these coordinated out networks have accounts and that's certainly has emerged as one of the most important tactics. Because if you take down the networks of a bad accounts. Before they're actually able to pour out a lot of misinformation about content that's certainly preferable to dealing minute by finding back content after they've they've verdict post. You mentioned a couple times and the experiences over the last. Couple of years how surprise were by the hits FaceBook. Well more surprised than a than it should open in I think in retrospect one of bombs. And one of the big. Reflections was that. You know I'm a very idealistic person and I built this because I believe that giving ever voice is going to be a positive thing and and I still believe that. But I think now have a little more awareness. That when you give everyone a voice and help everyone connect to the people they want. After serving two billion people I'm dubious a lot of amazing things that people are capable of but you'll soon to see people try to abuse this systems to remain in every way. Maybe unfortunately but. But what we certainly have seen people try to abuse the systems in every way. That's imaginable and I think the way they were handling this before. Bomb of dealing with issues we actively as they came out ports are waiting for someone in the community to flag and then and then us looking at the piece of content. I just with that suffices for the scale and and France and the importance of of these services we have to be building up systems that more proactively go and address things such. You know sort you clearly are idealists at the idea behind FaceBook was to build. This community so wondered that how does it feel when you look back. And see. That it's just disease. To use FaceBook to use social media as a force. For evil. Well. I don't think technology. Is inherently good or bad but I think it into what it enables people to do with it. I think people are more goods and but I think the we have a deep responsibility. To make sure that we can amplify the good things that people do. And to mitigate and remove as much of the negative as possible. I do believe still overall out giving people a voice is a positive thing helping people connect to the people that one is positive I'm giving small businesses. The tools that it used to be that only the big guys hat and ordered built to reach customers and grow their businesses. That's going to be good overall but I'm we do ever have a really big responsibility. To make sure there were proactive in addressing these issues and I think after working on this since thing most my time on it for the last few years. I guess what I appreciate more now is not only in. The amount that we need to go work on them but dot. These questions aren't things that. It's society I think should want one company to have to deal with by themselves if found I think if we were designing the rules for the Internet from scratch today. We would not want. A private company to have to make as many of fit. These fundamental decisions around what expression is good and bad. What is political and not. And as as as we're in the position to. He doubted that gets that question could you've ever imagine that FaceBook would have. This kind of skeleton she takes it with my daughters she's sixteen in the question she has is for you is. Did you understand back then how little you could now. About how this would all play a. No I I didn't expect this. I actually thought when I was getting started with us that someone would build best one day. I just didn't think it was going to be so we're college kids are NN and M when you're sitting in a dorm room. I'm. Fifteen years ago. I certainly didn't have the resources and to hire 30000 people today. Help of content and security review. Impact and the AI systems didn't exist built to do the work that we need to do to proactively find terrorist content or auction interference or if things that we now need to. I'm the last few years that's really changed or even I'm just to put this in perspective even when we went public earlier this decade. I'm the amount that we're doing now when have been possible we're investing more in 2019. In safety and security than the whole revenue of the company once went public earlier this ticket that's crazy yet so the I think that the B scale of the systems. I think is created. This responsibility for us were we have to be more proactive. About finding an addressing issues and we can do that post by building. Technology that is possible now but was even possible five or ten years ago. And by hiring people at a scale that would not impossible for us before but but I I'm I'm really committed to doing this while it for this is going to be. An important part of of the legacy of what we do and it's just important for that the future of the Internet our country. We're wrapping up nice and ask a final question and your dad now has left two little girls two girls. In this summer when frank talk about all the time do you worry about your kids and screens. I think it depends on what they're using them for. So right now. In there's a lot of research that shows that when people are using the Internet and social networks out to really interact and connect to other people. Then that's a positive thing. Right in his assisted with all of the positive aspects of well being that you expect now more happiness. I'm over time filling more connected Los lonely even potentially better health over time. But when you're using this Korean to just. Consumed. Right and and not. And not really haven't in connection with someone. I'm that's not a Simpson is all the same positive things so I hope that we build services here. The actual people connect and that kind of a meaningful way. Everything from being able to figure Chatman about to have deep sense of presence even when I'm not there when traveling a consumer kids and that's great and I I admit that's really important but. But one of the things I'm very mindful of this. Just make sure that the services that work through buildings helped. Two to create meaningful interactions between people not just a place where people can zone out then and now. And in consume content from time he still idealistic. Yes although I think now I have probably more an understanding of some of the issues that we have to deal and and more appreciation of what we targeted. Marks an excellent thank you. There.
This transcript has been automatically generated and may not be 100% accurate.