Transcript for Prince Harry, Meghan could lose ‘Sussex Royal’ brand
latest, robin, on Meghan and Harry's efforts to break away from the royal family. The battle behind the scenes over their ability to use royal bonding. The queen will likely ban it. Amy is here with more on what that can mean. George, good morning. The source telling us discussions are still ongoing but those talks will likely end with Harry and Meghan not being able to use Sussex royal. They have set up a slick new website and that moniker appearing to be a calling card and now all of that may change. This morning the latest twist in Harry and Meghan's separation from royal life. According to dailymail.com it's believed the queen and senior officials have agreed the couple should remove the word royal from their Sussex royal brand. A royal source telling ABC news, discussions are still ongoing, but this is the likely direction talks are heading? Although it may seem personal it simply boils down to royal protocol as nonworking members of the royal family, it means this he can't use the word royal in any of their work moving forward. Reporter: The Sussex royal label potentially extremely lucrative. The couple setting a world record for fastest Instagram to gain 1 million followers hitting that milestone less than six hours after launching their Sussex royal Instagram. The pair had applied to trademark the name last summer to reportedly prevent others from cashing in on their name. They had taken steps to set up their new charitable organization under that same name. For Harry and Meghan this new chapter involved them using the Sussex royal brand and now, of course, they're back to the drawing board having to rebrand the project they're close to launching. Reporter: The couple settling into their new life in north America has been in talks with the royal family about how to formalize their split for some something Harry spoke about in January. The decision that I have made for my wife and I to step back is not one I made lightly. It was so many months of talks after so many years of challenges and I know I haven't always gotten it right but there was no other option. Reporter: In recent weeks the couple jetting around north America visiting Stanford university for a brainstorming session with professors and academics and Harry spiking at a JPMorgan event rubbing shoulders with billionaires and a-listers. When the couple announced their intent to step back, they also expressed a desire to become financially independent. As part of their transition to a more private life they will no longer receive public funding but they are currently still being financially supported by prince Charles. So still some negotiating to do it appears. Thanks, Amy. Now to the new developments
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