The Salvation Army goes digital for holiday donations

National Commander Kenneth Hodder discusses safe ways to give this holiday season.
4:10 | 12/01/20

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Transcript for The Salvation Army goes digital for holiday donations
We turn now to this giving Tuesday, we're turning to the Salvation Army, an organization usually serving 2.6 million people during the holiday season, and this year that number is expected to jump to over 6 million with what they're calling a tsunami of need this Christmas. And here to talk about what we can all do to help is national commander of the Salvation Army, commissioner H Hodder. It's good to see you and that smiling face and you got some work ahead of you. We know given what's going on, there are going to br kettles out there, fewer volunteers there's less foot traffic, you're up against all that and you're expecting with the need greater than ever that you could actually see half of the money you usually bring in during the holidays. What are you going to do here? That's right, it's a tsunami of need that we're facing. Our kettle campaign is greatly challenged this year. We're going to do a couple of things, there will be kettles on the streets, where we can find an appropriate location and do it safely there will be kettles. Those kettles will now provide an electronic means of giving, an individual will be able to walk up to a kettle, either bump the sign with their phone or scan the qr code and they'll be able to make their donation electronically, that we hope will make it safer to give. In addition to that, however, we have established a website,, where everyone can go in, plug in their zip code, and the Salvation Army's services and the opportunitier R assistance or for giving will all come up right to that individual's screen, so we're trying to do lots of new things that will expand our digital presence and help us meet the need this year. That's incredible. Speaking of meeting the need, and those who can give, you've made it accessible for anyone who can, what are the biggest needs that you're seeing this year? There are three big ones, Amy. The first one has to be food, the Salvation Army is serving millions and millions more meals this year than we did last. Last year we served about a million meals a week between March and September, we served over 100 million meals. So the need has more than doubled this year and so food is number one. Number two, rent and utilities. We're expecting particularly as we get close to the end of the month that people are going to have a real challenge with respect to their rent and their utilities and we want to help. And third, of course, we never want a parent to have to choose between paying their utility bill and putting a Christmas toy under the tree, so toys are going to be a big issue for us this year. And commissioner, I know so many people are used to dropping their spare change into those red buckets and they might feel like, what they could give I too small, going online in this more formal process, I imagine any amount still matters? Any amount still matters. If they don't want to buy online, they can text, they can even make a donation over Alexa. We want to make sure that people know there are all kind of ways to help the army this year. Wow. I love how creative you've gotten. Alexa, please donate to the Salvation Army. Commissioner Kenneth Hodder, thank you for all that you do. And thank you for being with us. Thank you so much. Merry Christmas to you both. Merry Christmas. You may have just inadvertently donated. People at home, we had this issue before, the TV is on, and you say, Alexa, it triggers, you may have just donated -- You're welcome, salvation Army. You're welcome, Salvation Army.

This transcript has been automatically generated and may not be 100% accurate.

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