Transcript for 1st look at new secret crush and birthday stories features on Facebook
We move to our "Gma" cover story. A look at the Facebook feature secret crush and birthday stories that promise to help users find romance, enjoy their birthday but raise new privacy concerns and Becky Worley has all the details. Hey, Becky. Reporter: Good morning, George. We turn to social media for connection and warm fuzzies but as new features are rolled out we've learned to ask, how will they affect our privacy and this morning, Facebook users have a new way to say happy birthday. With this new feature we think that people are going to wish their friend a happy birthday in more immersive ways. Reporter: On your birthday an icon will appear in story, round bubbles on top your feed and friends can post pictures or record short videos. Happy birthday to you happy birthday to you Reporter: This feel good moment following on the announcement of a new dating service they're rolling out in the U.S. By year's end called secret crush. You I.D. Up to nine people in your friend list you might be interested in romantically. Call it your more than friends list. If someone on that list has picked you, the match is So we've really focused Facebook dating to be about finding meaningful connections in your life. Reporter: The privacy and users are wary? You're letting Facebook know who you have a crush on. If that is leaked in the future or have a data breach it could be concerning. Reporter: How do these new features enhance the information that you're using for These new features are actually not contributing to how we deliver ads so, for example, in the case of Facebook dating, the information that you share in dating stays within Facebook dating and does not inform the advertisers that you see on the site. Reporter: Many users have concerns about past leaks of private data on Facebook. This can used for bullying or mess with someone and there are serious privacy concerns about giving that information to Facebook. Reporter: Facebook says they take those concerns seriously. We're really not the same company that we were a year ago and the reason for that is because we've invested a lot in our people and expertise to figure out a lot of these issues and be a lot more practical in addressing them. Reporter: The secret crush app doesn't roll out in the U.S. Until the end of the year. The company tells me, though, that to avoid any risk of bullying through that app, they limit the number of people you can put on your crush list to nine and you can only change out one person a day so you can't control your whole friend list to see who has the hots for you, Nine? Only nine crushes? That's outrageous. All right. Thank you so much, Becky. Now we turn to a major
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