How one woman is using her business to bring neighbors together

Sarah Friar, the CEO of Nextdoor, opens up about her mission to connect communities in good times and bad.
7:06 | 01/28/19

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Transcript for How one woman is using her business to bring neighbors together
to you by Christian dior. I have a question for you. Would you be my neighbor? Would you be my neighbor? Gladly. You're going to love this next one. This speaks to you. Next door is the social networking site that wants to make sure you can do and use it in times of emergency room or simply when you need a recommendah your neighborhood. Next door CEO Sarah friar will join us in a moment. First, look at thp the we'll meet a woman who used her local next door page to know her new community and felt inspired to help others connect all across the great country. I may have posted a slightly worried message on next door. Reporter: In TRUTV's I'm sorry, Andrea uses next door to feel safe. Today, 190,000 neighborhoods across the U.S. Are keked. Bidding a community online and off. I like to walk up to you and tell you who sat the table with us. Reporter: Sarah relied on her local page. I only knew two neighbors at the time. I wanted to get to know my community. Reporter: Her idea to break the ice? Break bread with her neighbors. Come in. I was expecting maybe 30 people. And over 90 showed up. She didn't have enough space in her house. And so she just said, dad, build me a table. You know the saying, you build it, they will come. And they did. Something ignited in my heart that day. I realized people just want to be invited. So -- I kept at it. Reporter: It was a recipe for success. In 2013, Sarah turned her passion for gathering into a business, selling tables for other soon to be hosts. I physically deliver every table myself. Hello. We have over 200 tables across the country now. And -- I feel like they're my family. Su, Sarah, for bringing yoi into our lives and helping us build community. I think people would think we're in the table business. We're really in the people business. Reporter: And in Sarah's backyard, it's not about what's op the table. It's about who is around it. She welcomes people. Makes sure people are seen and heard. She just sets the table for you to be comfortable. People are hungry for connection. When you sit around people at the table and you start laughing and sharing stories, you realize you're more alike than different. Good things happen when you lean in over a table and share a meal with people. Cheers. Cheers. It's great to have next door C erk O Sarah friar here with us. Thank you, robin. Welcome to our neighborhood. I'm so excited to be here. I have been looking forward to sharing this. So many on our staff said they have downloaded the app before we did the story. Tell people why this is so important in times that we're living in right now? Sure. Just starting with Sarah. She epitomizes what we want to see good neighbors become. The table is a great metaphor for next door. It's a blank canvas. In an increasingly connected world, people have never been more lonely. What we see is everywhere globally, people want that community to happen. Express that more. The technology that we live in. We always feel like we're connected. So many of us are lonely behind that screen. If you're watching. You want to feel connected both online and off, what do you suggest? Start hop on next door. People go there to meet folks they don't already know. But once they're on there, just start small things. Might be walking down your local street and throw the newspaper up on to someone's step for them. I live in a community where I'm parenting a teen for the first time. Good luck with that. One of the moms put a post out. We all ended up at the local pizza shop seeing our 14-year-olds head off to the eighth grade middle school dance. That was just a great coming together. I think it's those small moments. In the uk, for example, we have had a fight loneliness campaign. What is that? Neighbors have signed up and said, I'm going to spend one to two hours a week finding neighbors in my community that might be lonely, particularly seniors. They did it coming up to the holidays. It was a great challenge. And what has been so channeling for many and thank you, as a cfo, of this. And you're also a cfo for six years at the -- Square. Yes. And we don't often see women in that environment. In silicon valley. It's very -- no, really. It's very important the you that we change that. Yeah. Lifting up women. We have to do that. That also starts small. It started for me, I co-founded a nonprofit called ladies who launch. For women starting and growing their own business. Those women want community. They'ring looking for like-minded souls going through the good times and the tougher times. They don't know how to start or run a business. They want a healthy dose of ins sprags. When I took this role. It was a big part of, if cow can't be what you can't see. And so -- I kind of looked at my family. I looked at the people around me. I said, I got to swing for it. Now, easy, because it's a great mission. But, I think it's important that women do step up and start leading. Globally. Also in silicon valley. That's right. What are you most excited about next door? There's a lot going on. First, that we can take this global. There's not a community in the world that doesn't want to get to know their neighbors better and just enjoy connecting. Secondly, I think there's a lot we can do around thing like civic engagements. Many people have stepped back from local government. Next door starts that again. We know there's a lot of socialize lags going on. So thing like the neighborhood challenge. And then, finally, or platform used for community and commerce. Let's make local businesses healthy and this arrive. And finally, crime and safety. A tougher topic. We see public agencies hopping on the platform in times like real duress. Hurricane Harvey and the fires in napa. We love what we're able to do with next door. And love what you're doing. I have southern neighbors here with us. We used to bring a bundt cake next door. Have a cake. Say hello. People don't do that any longer. The south is where we see probably our mes engagement. Where people are the friendliest. It doesn't surprise me. Let's bring that southernness all over the world. It's all around. There's plenty to go around. You're a delight. Can't wait to see what you do next. We'll be right back.

This transcript has been automatically generated and may not be 100% accurate.

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