Mother leads new lawsuit saying Juul is addicting kids to nicotine

The trendy vape pen from Juul Labs is also now under investigation by the Massachusetts attorney general for allegedly failing to prevent minors from buying its products.
3:18 | 07/25/18

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Transcript for Mother leads new lawsuit saying Juul is addicting kids to nicotine
America's largest. Repairs to the latest from. Good morning to you George it's meant help adult smokers quit the teens are being enticed by the cool factor in the flavored it's sleek it's slimming could hold it in the palm of your hand. And with flavors like fruit medley and cool meant it's no surprise teens are getting caught jewel lean in school bathrooms libraries. Even under their classroom desks. And insulin class Julian it's named after this trendy they pad which is exploding in popularity. Particularly. Among teens. Kids aren't born of the bathrooms smoking it installs but this morning the company behind that Penn. Is in hot water they're impeachment effort to get kids addicted. To get them hooked so that they will have customers the Massachusetts attorney general Tuesday says jewel lab is failing to prevent minors. From buying it's products. She's announcing her office will investigate and into April at least three lawsuits have been filed Y citing ads like peas from 2015. Arguing they sell quote sophistication. Sexual attractiveness opinions and popularity. The latest is from Amman in New York on behalf of her unnamed fifteen year old son. He entered a school where actual use was endemic. MS or results it he ended up trying joined and ended up very quickly completely addicted. KP is seen in popular online tutorials like this. Three main themes they're gonna need it works by heating up liquid nicotine that users inhale. One study in 2016 found that. 900%. Among American high schoolers. From 2011 to 2015. Freshman Margarita Ferreira says flavors like mango and mint enticed party used. Since I was exposed to fruit obviously and mango in Maine. That I've sighs okay. She told ABC news in June she's been Julie before about one year and she started in eighth grade. Jewel labs which has seen its sales skyrocket nearly 800%. Just in the past here. Tells a BC news. They actively worked to keep their product from being sold to minors. And at their product is designed exclusively for adults giving smokers a safer way to quit. And that no young person or nonsmokers should ever tried tool. Addie Barron esteemed thirty million dollars to independent research youth and parent edge. Creation and community engagement. Now this is a stunning statistic young people need to know there is naked teen and this according to a recent study. 63%. Of those ages fifteen to 24 had no idea that you saw those dual pot there's much nicotine in one of those pods is there is in Pakistan and that's the health prescription that really as he you know they beat it send to be. Safer for adults were trying to break there smoking habit just due to the carcinogens but there is no. For teens their brains are still developing in nicotine is so addicted and so much research has shown that using. How great admiration for how things can't thank you.

This transcript has been automatically generated and may not be 100% accurate.

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