Victoria’s Secret announces major rebrand with more diversity

The famous lingerie company is saying goodbye to its notorious “Angel” model and bringing in a more diverse group of brand ambassadors.
2:44 | 06/17/21

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Transcript for Victoria’s Secret announces major rebrand with more diversity
We're back with the Victoria's secret shake-up. The company announcing a major rebrand, saying good-bye to the famous angel models. Erielle reshef is at a Victoria's secret in new yok with all the details. Good morning, erielle. Reporter: Good morning, Amy. The store fronts are about to get a major make over. Victoria's secret attempting one of the biggest brand transformations in recent memory. Reporter: Victoria's secret setting aside its famous angel models and revamping its look this morning bringing on board some of the world's biggest names in sports and entertainment. It's a risky move. I think it's a great one. Reporter: While there may befall even angels the company is signing Megan rapinoe, actress priyanka Chopra Jonas to bring in a broader customer base. Rapinoe reportedly saying I don't know if Victoria has a secret anymore. Despite all the wins, I'm still paid less than men who do the same job I do. Reporter: While Chopra has fought for children's rights -- Let's choose to ensure a better world for our children and their children and the generations to come. Reporter: The new campaign a far cry from images of scantily clad runway models. Hoping to turn the company around with it sees its market plunge. Now the new creative director says he was encouraged by his 15-year-old daughter to join the company and change every aspect of the brand. Store fronts will be different featuring mannequins of different shapes and sizes. 74% of Americans are more likely to trust someone with an established personal brand. The data supports it. Intuition supports it. It's like the cultural mood supports this. I think if they follow through and it's not just a gimmick, but they move in this direction, it could make a huge difference for the brand. Reporter: Victoria's secret says all but one of its new board members will be women. The new creative director said he took this job after the urging of his 15-year-old daughter who said do it dad for Genz.

This transcript has been automatically generated and may not be 100% accurate.

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