Evian Strikes Web Gold Again With New Ad

Dancing babies take center stage in bottled-water company's new hit advertisement.
2:27 | 04/24/13

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Transcript for Evian Strikes Web Gold Again With New Ad
Our thanks to diana perez. And our "heat index," the dancing tops starring in what could be the most popular commercial ever, with so many people now having baby favor. Abc's bianna golodryga is here with it. You can't not smile watching this. I get excited that my son can almost walk. But less dance. The babies with fancy moves are advertising evian, garnering millions of views right now. Can they topple the bottled water's previcord. Give these kids a beat. ♪ Reporter: This ad for evian's baby and me campaign is giving viewers across the web baby fever. It's the physical lowup to 2009's roller babies, the diaper-clad dance crews getting down to rappers and the like. The guinness book record holder for most views online, roller babies has been mean for than 65 million times. Since then, people have been This week, evian delivered. Just four days after its release, baby and me has been watched 24 million times. This video shifts the image of what evian has been, which is sort of the high-end, ladies' water. Now, you have cool special effects with babies. It makes the brand more appealing to the younger demo. Reporter: What makes the babies so special? The ad's director says it's the magic of those smiles. This type of commercial is about happiness. About energy. And simply about the future because babies are future. ♪ Reporter: If you're wondering what evian water has to do with babies, you're not alone. It turns out the company has a long history with babies. Evian's global brand director said that the water was first recommended as the perfect baby for babies in europe. I didn't know that. I didn't, either. I love that ad. Look. Right here. That's weird. I love it.

This transcript has been automatically generated and may not be 100% accurate.

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