By the Numbers: How the Trump brand could crumble

President Donald Trump’s prized brand is becoming toxic, just as the president leaves office and faces new financial liabilities.
1:08 | 01/14/21

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Transcript for By the Numbers: How the Trump brand could crumble
Announced another fallout from president trumps incitement of violent rioters last week his prize trump brand seems to be crumbling. We take a look by the numbers it Trump Organization could lose seventeen million dollars a year because New York City plans to cancel agreements for the company's operating landmark carousel. Two skating rink set of golf course over Trump's role in the insurrection. Over the weekend the professional golfers association PGA's that it would move one of golf's four major championship tournaments away from the trump National Golf Club in bed minister New Jersey a decision that could cost Trump's company millions and also diminish the brand. And wants out of office trouble lose profits that have poured in from political spending a trump properties. These totaled more than seven point two million dollars during the 20/20 election cycle and at least seventeen million since 2015. According to a pro public analysis of FEC records. And on the other side of that balance sheet trump reportedly owes more than 300 million dollars in debt that comes due in the next four years. On top of 100 million dollar tax payment due in two point 12 and potentially another 100 million more. If he loses a refund battle with the IRS.

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