Self-described 'imperfect role model' Jake Paul opens up about his YouTube empire

The social media influencer, and younger brother of controversial YouTube star Logan Paul, discusses what kind of role model he hopes to be in an interview with ABC News' Michael Strahan.
4:12 | 03/20/18

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Transcript for Self-described 'imperfect role model' Jake Paul opens up about his YouTube empire
star Jake Paul. He ithe younger and equally popular brother of Logan Paul and like Logan the former Disney star also makes outrageous and often controversial videos for his millions of fans but he says it's not all fun and games. He sat down with me to set the record straight. Good morning, party people. What's going on? Reporter: He's the fast-driving, crank-pulling, larger than life social media star with a young fan base in the millions. You know, people love you. 14 million subscribers to you on YouTube. It's an honor and a responsibility and like I wouldn't be where I am today without my fans. Reporter: But his critics say he can take it too far. Last year lighting a giant blaze in his backyard. Neighbors saying he turned the street into a war zone as captured by Los Angeles station KTLA. I wouldn't crawl up there. Why? A lot of people are like, oh, he's over the top. He's out of bounds. How do you handle that criticism? We've since moved out of that place into a different neighborhood and you have to figure out where that line is of like how crazy can you go with these videos. You know, when there's a lot of people watching you and getting a lot of views sometimes you want to take it up to the next level and you have to learn where that level is. Etdz my brother. Reporter: His older brother Logan under fire for recently posting a videotape of a dead body in Japan so-called suicide forest and since apologized. I don't expect to be forgiven. I'm simply here to apologize. I talked to your brother. He makes videos for people his age. Even though a lot of kids see that. Who is your audience? My audience is definitely younger. I had a say it's like 8 years old to like 16 years old so that's where I try to cater the content towards. Reporter: In August he traveled to Houston helping families in the aftermath of hurricane Harvey. You guys need help? Yes. Yeah? Reporter: Earlier visiting students in parkland, Florida. You want to be entertaining and want to be funny and that's what draws people in but sometimes you have to break it down and get real with them and show kids that there's like problems and there's other things outside in the world that are happening because a lot of these kids don't watch the news on a day-to-day basis. Why did you choose like to feel comfortable to open up to me specifically? This isn't your job. That's -- you're just coming here to talk to me. I'm the same age as them. I went there and spent a day like talking to them and playing video games and I don't think they can relate to someone like a counselor or a therapist as much. Reporter: While he's posted videos using assault winds in the past. This one is the best. Reporter: He says now it has him diamonding change. Stronger if someone like me who has grown up around guns comes out and says we need to limit these things. I do think both parties need to come to the middle though and figure out, you know, what is fair for both sides. I'm a parent. I got kids. They love you. They love your brother. What do you want to tell those parents whose kids watch your videos. If they haven't looked into and retched what we're doing, iffif it -- they're reading headlines maybe they don't understand our movement. I have all of my goals for the year posted up in my shower. So I challenge you guys to write your goals down, mutt them in your shower so you can see them on a day-to-day basis. I look at myself as a role model but imperfect and I'll make mistakes. That's more realistic than someone who seems perfect from the outside. These kids in school are going through a lot and they'll get bullied and maybe get a detention. They need to show how to deal with that and think positively and keep your head up. That's what I try to put out there. And even though all the crazy antics you can see on YouTube there is a conscience behind him. He tries to encourage kids. See him on the teen ten tour with some of his fellow YouTube stars in may.

This transcript has been automatically generated and may not be 100% accurate.

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