The mental health app that makes self-care more inclusive

Marah Lidey and Naomi Hirabayashi founded Shine, an app that was created to break the stigma around mental health.
3:42 | 02/24/21

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Transcript for The mental health app that makes self-care more inclusive
We're going to turn now to our guests who have been working tirelessly to be change maker breaking the stigma around mental health to make it more inclusive for all of us especially those who don't see themselves in mainstream wellness cultures. They created shine which now has over 4 million users across 189 countries and was just named one of apple's top apps of 2020. Please welcome the founders and CEOs of shine, marah Lidey and Naomi hirabayashi. Thank you both for being with us. We've been commenting -- we've seen you up here as we were getting ready to come to you, smiling and laughing. You look like the best of friends which is so inspiring to see. Tell us how you two met and created this app together. Well, thank you so much for having us and we do have a good time together which is -- makes everything a lot easier and more fun. We started shine on a mission to navigate your mental health. More inclusive as you said. And we did that because we didn't see ourselves represented in this idea of wellness. Meditation apps to the wellness websites and it felt like living a mentally healthy or well life had to be, you know, green juicing every day and doing yoga in the forest, very one dimensional wellness. And for us as women and women of color, people that, you know, have past traumas, different background, the intersectionality of who we are affects our day-to-day stress and anxiety and found that's not only true for us and we weren't the only people lacking that representation but just across the board when we look at the wider industry we know, for example, black Americans are 20% more likely to experience psychological stress. Only 5% of psychologists were black. We're seeing this across the board for lgbtq, Latin American and Asian representation and so on. We just wanted everybody to see themselves represented in their mental health experience. You also talk about the self-stigma. Not just a matter of thinking what else somebody might think of me we have to get over it ourselves. What do you mean by self-stigma? Yeah, I think you said it so well. 2020 was really the year that everybody was struggling with something so we view that as the year that broke the stigma around mental health. To your point, there's two types of stigma, social stigma which is the public perception of people but it all starts with that, self-stigma and self-stigma is that feeling I think we can all relate to or know of which is the feeling of shame or insecurity or isolation that comes from what you're experiencing and then how you're talking to yourself. What do you find on your app that creates that routine to be able to come out of any darkness they may be in? So the core component of the shine app that's been the same since we starred is daily shine and that's really we call it a podcast meets meditation. But every day we are grounding ourselves in real world event, we're talking about what's happening in the word and giving you a meditation around that. Not this extrapolated meditation around anger or frustration, but you actually get to hear about some of the issues that are happening in the world, how those might be intersecting with how you are feeling and allowing yourself to ground in that. What a great idea. Obviously it's working, really well. The shine app available in the app store. Marah and Naomi, thank you so much for bringing this to us today and shining a light on something we all need to work on and work on together. Thank you so much for having

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