Former Miss USA fights for service women

Deshauna Barber, a spokesperson for "GMA" sponsor Olay, is the CEO of the Service Women's Action Network, an organization supporting service women of the past, present and future.
1:55 | 09/16/20

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Transcript for Former Miss USA fights for service women
Now to an army reservist and former miss usa on a mission fighting for women in the military through her new organization. This segment is sponsored by Olay recognizing the service of these heroes as well. Take a look. before she was crowned miss usa 2016 she was an officer in the U.S. Army reserves. The first active military member to hold the title. It is important that we recognize that gender does not limit us in the United States. Reporter: Now captain barber takes that mission even further as a spokesperson for our sponsor Olay and CEO of swan, the service women's action network, an organization that supports service women of the past, present and future. When we're talking about reproductive care, when you're talking about proper fitting uniform, proper fitting ppe, this is what we need to do to make sure that the women we're serving are taken care of. Reporter: One of those women, Rebecca Lipe suffered internal injuries caused by ill-fitting equipment serving in Iraq. Years of misdiagnosis leading to fertility issues going through six rounds of ivf to conceive her 3-year-old daughter. S.W.A.N. Has been an amazing organization in helping me advocate for myself and for other service women, specifically, to get the care and treatment that they deserve and need. Reporter: Now Olay teaming up with Walmart to celebrate the fearness women who served and continue to serve honoring their strength with a new limited edition jar of their microsculpting cream. For every limited dedecision print jar sold on Walmart's website Olay and Walmart will donate $250 to service women's action network to continue our mission to empower and celebrate women serving in the united States military. What a great mission. Coming up on "Good morning

This transcript has been automatically generated and may not be 100% accurate.

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