Apple’s big iPhone 11 reveal

The tech company unveiled a new lineup of phones which includes a dual-camera on one model and a front facing camera that can capture slow motion videos.
1:54 | 09/11/19

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Transcript for Apple’s big iPhone 11 reveal
We turn now to big news for apple users. New lineup of iPhones revealed with new features and a new word to use called a slofie. T.J. Holmes is here with all the details. What's up? I'll explain. But first we know this is an annual event and everyone looks forward to it. iPhone sales down 12%. What are we going to do? Give you new stuff. There's Tim cook. He announced the new iPhone 11 so you got the 11, 11 pro and 11 pro max. Now, the pro and pro max, $999 and $1,099 are starting prices. That's the big deal. They have three cameras. Do you need three? Apparently you do. That's what it looks like on the ultra wide lens, a wide lens, optimal zoom and you'll take better pictures. The 11, though, still will cost you 699 which is a lower price point than the entry level over the past several year. Features and all that. You say -- I want to know what a slofie. Do I get that with the 699 or do I got to go up to the -- You got to go -- What is a slofie? They are banking now on a slow motion selfie. Everybody takes a selfie. We are -- Oh, my god, with the wind machine. There's a wind machine that comes with it? No, it does not but this is -- they're banking on you wanting to take a slow motion video of yourself. They have put a slow motion camera on the phone. By the way, robin was doing a version of it for me this morning. I was doing that but I didn't have the feature but you can do it yourself. But they're banking -- Got everybody talking. Memes are going like crazy but banking on this possibly being the latest thing. Slofie. As you know they created selfie, now slofie. Can't wait to see yours, T.J. Share with us. Hey, we're following a lot of other stories this morning including new allegations

This transcript has been automatically generated and may not be 100% accurate.

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