Both campaigns using their war chests to target voters under 30

The groundswell of early voting is due in part to the youth vote as political spending breaks records and campaigns turn to social media influencers.
2:28 | 10/31/20

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Transcript for Both campaigns using their war chests to target voters under 30
Early voting is due in part to the youth vote both campaigns using their war chest to target the under thirties with messages. Hoping to sway baton to their site in he's Deirdre Bolton joins us mark good morning to you. Care morning enough for the first time ever people between the ages of eighteen and 35. Will make up won a third of eligible voters greatly influencing who's gonna sit in the oval office for the next four years. With just days to go before the election more than seven million young voters have already cast their ballots many of them voting for the first time. I'm Colin McDonald the Phillies. Citing age. And no less having. In eight battleground states young people ages eighteen to 29 have passed at least 50% of the early vote compared to 2016. A lot of enthusiasm from young voters can make a really big difference for that reason both parties are making big efforts to get support from. While Twitter has bans political ads and FaceBook is restricting them to varying degrees celebrities and social media influencers have taken on more important roles this election cycle from Kid Rock. A sit Taylor Swift. He's urging Americans to get out and votes in this now viral campaign ads. Josh rashes and actor and political activists waiting for progressive causes with one point four million followers on Inkster Graham. If I can. Use my voice and have the opportunity to change even a couple votes and yet some people out of though. That's huge and great leading influencers are also coming out in force but a lot of conservatives today are really afraid to get out there and tell people with a eight I feel like one of my functions is to sort of motivate those people. According to 538 between 35 and 60% of eligible voters just domes young voters have been accused of being apathetic. But many say they face systemic barriers such as not being able to take a day off of work or having trouble accessing and finding their polling place. That influence or Josh that you saw was a first time voter he said he had no idea that mail in ballot would be two pages long it's part of what he wanted to show his followers so they knew how to fill it out Dan. Digger thank you.

This transcript has been automatically generated and may not be 100% accurate.

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