Instagram unveils it's first-ever gift guide, sourced from users

The social media giant revealed their ultimate new holiday shopping guide on "GMA."
2:44 | 12/11/18

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Transcript for Instagram unveils it's first-ever gift guide, sourced from users
Now to that "Gma" exclusive first look at Instagram's brand-new gift guide launching today. If you got a friend who loves the hashtag, this may help you find the perfect present for that friend. Becky Worley is in San Francisco with more on how this all works. Good morning, Becky. Reporter: Good morning, Michael. What if shopping for the top holiday gift was as easy as scrolling through social media and what if it was just as surprising and delightful? Well, that's the idea behind Instagram's new hashtaginstagiftguide. The hottest trending hashtags from 2018 with some of the Instagram community's most unique gift ideas and this is what you get. Instagram pairing hashtags with shopable products in its insta gift guide. Gift guides can be fun. Shopping should be fun. The best time of year and you're spreading joy. Reporter: Using this as the inspiration, tutting. Let's do some tutting. We are going to fix something up and tut our way. Like inspired by king tut. Over 1 billion users were suggested. This is a candle so unfun to unbox, it was in our Instagram but look how beautiful this is. It is the perfect gift for everyone and you have to smell it. It smells like peppercorn, salty saffron and white suede. Reporter: From oddly satisfying, it's a coat. It's a coat. Oh, my lord. I don't even know what to say about it. I feel compelled to clean the windows with it. To wonderfully opulent. How luxurious. Ah. Yeah, I want it. They're from the 25 million retailers on Instagram, the 'stachehags and insta gift guides and can you buy on their pages using the shop button from big name chains like west elm to small businesses like happy sock. There are millions of businesses you can learn about and support and discover and spread the message to all your friends so it really is the funnest place to shop right now. Reporter: The idea of shopping social may make the holiday stress melt away. When a fashion influencer with a mall followers says this coat is a thing, you just work it. We have all the Instagram gift guide products on our website. Go to Give us one more swirl. There we go.

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