Transcript for High-Tech Barbie Sparks Privacy Concerns, Parental Backlash
Hey, kicking off our "Heat index," backlash against Barbie. A new high-tech version of the doll that can talk to kids has some parents upset, worried about privacy. ABC's Rebecca Jarvis has that story for us. Reporter: She's the new Barbie who looks just like the old Barbie, except for one big difference. Welcome to New York, Barbie. Reporter: When you talk to hello Barbie, she talks back. Barbie, what should I be when I grow up? Well, you told me you like being on stage so maybe a dancer? Reporter: But this morning, some parents are outraged by the technology that lets her do just that, concerned about who could be listening to your child's conversations. I would never buy my grandchildren hello Barbie. Hello Barbie is a really terrible violation of children's privacy. Reporter: So how does Barbie's talking technology work? A microphone is embedded in her necklace. When you press down on her belt buckle her speech recognition technology activates and only stays activated as long as the button is held down. Like a walkie-talkie letting your child talk with Barbie for up to 60 minutes of battery life. She can recognize and respond to exactly what I'm saying and understand it but not only can she understand it she actually remembers it. Reporter: Recordings of your child's conversations with Barbie are sent over the internet to what mattel's partner company toy talk says are secure servers. Toy talk says the audio is processed to help form Barbie's preprogrammed responses and is also used for product improvement. In order to activate the talking feature in the Barbie, parents must consent to all of this, but toy talk says parents are in control of the data and can delete any of it. Still, some are worried. When children talk to hello Barbie, they're not just talking to a doll, they're talking to a multinational corporation. Reporter: Mattel says new technology safeguards to ensure that the stored data is secure and can't be accessed by unauthorized users. Outraged consumer advocates are demanding the Barbie which is set to sell for $74.99 and hit store shelves this fall just in time for the holidays never does. For "Good morning America," Rebecca Jarvis, ABC news, new York.
This transcript has been automatically generated and may not be 100% accurate.