Moms Renting High-End Clothes for Young Children

Parents say they save money renting designer clothes for their kids rather than buying them.
3:00 | 01/02/14

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Transcript for Moms Renting High-End Clothes for Young Children
Any parent who has had to dress and redress a child several times a day is going to want to hear this one. There's a new service that lets you rent out high-end designer looks for the little ones. If they spill it, you take it back. Rachel smith checked it out. I did. I don't have these labels in my closet, guys. Dior, versace. The hottest names on the runway are catering to the youngest clientele. And now, parents can get the clothes without breaking the little piggy bank. What's in a name? Just ask celebs like katie holmes, jennifer zoe and jennifer lopes. They're cute as a button. But $2,000 for a pint-sized chanel? But now, parents can adorn their kids in kiddie couture. Versace, dior. Fendi. Think, rent-a-runway for kids. It probably looks great on you. You like versace? Uh-huh. Reporter: Borrow minicouture offers kiddie high-end clothing with over 30 designers and thousands of outfits to choose from, starting at just 30 bucks. That retails about $233. You can rent it from us for about $63. Reporter: A husband and wife due owe came up with the idea in 2011, after spending 200 bucks to a suit their son wore to a wedding. Reporter: They last for five days and costs for shipping are covered. And all are insured. Envision a milk stain or throwup. But you don't have to worry about it because there's the insurance policy. They deal directly with designers and wholesalers to stock up on the latest fashion-forward frocks. We can keep in our collection. And the other ones we would sale. Like a sample sale. Exactly. Those that are left, we donate. Reporter: While kids approve, moms adore. I'm a working mom. I pretty much do all my shopping online. The variety they have is just, you know, amazing. Reporter: Big savings for small but discerning customers. We've got a superdose of cuteness in the studio today, right? Well, these right here, these lovely kids are dressed in borrowminicouture.Com. And the sizes range from 9 months to 4 years. And the prices range from $30 to 100 bucks. It's not too bad, considering. And we've got some kids in some of the designer clothes. This is miss zoe right here. Hi, hon. She's wearing a chloe dress. She's ready for her close-up. Ready for her debut on tv. Emma here. She's wearing a macino dress. You can rent it for $74. And you look like a stud, man. You look great. There you go. His suit retails for 384 bucks. You can rent it for $83. Look at morgan in her dress. You want to wave as we say

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