When it comes to online dating do men pay attention to the profile or read it or is it all about the picture? We debate that in a woman. How one woman came up with the perfect way to find out. Nick watt has her story. ♪ Reporter: Imagine reading the dating profile of a woman who is part cher from "clueless." Ah. My parents think I'm in law school so they like pay all my bills. Reporter: And part single white female. I'm totally like kind of single. Convince immediate ex I was like pregnant and he like still pays me child support. Lol! She is mean and manipulative. Like whatever. Reporter: Her online handle, aaroncarterfan. ♪ I thought that I could create a profile that men would message her. Reporter: Allie is a comedy writer desperate to prove that men do look beyond the picture on dating sites. She's the real woman behind this fake profile and her friend rae ho is the profile picture is a model. You have inadvertently created a social experiment. Yes. Reporter: Allie kicked it up a notch and replied as her awful creation. I told one guy that I thought he had too many teeth so i wanted to pull one out. Reporter: Did they -- responded saying, sounds great. What are you doing this friday? I got a lot of phone numbers. Real human male phone numbers. Reporter: Okay. I'm trying to find a way out of this for the sake of my gender. Did guys think it was a joke? I got close to a thousand messages, maybe 10 or 15 said is this a joke? Uh, no. Reporter: But surely some guys read it and didn't send a message. Probably for every one man who did message he got ten people who visited. Reporter: Hooray so only one in ten men took the bait. This is a good news story after all. For "good morning america," nick watt, abc news, los angeles. Okay, let's bring in our relationship coach to talk more about this. Pure jerkdom with your reaction. The way your brain is wired to be honest. Neurological studies have been done and men's visual cortex is what lights up when they look at the woman they're, you know, hot for or in love with, so unfortunately -- but it's what you're looking for. If you're just looking to hook up you don't care as much. You just want to be hot for them but if you're looking for a partner, a life partner, then i think you do care what they have to say. What do you find online? We have a lot of people around here. Our executive producer met his wife online. Sara haines. I think it's the best way to meet somebody because commonality is what makes a relationship work and when you meet somebody the old-fashioned way, you have no idea whether you're right for them and that's why most relationships only last three to six months. If you knew you were right at least on paper before you knew if you had chemistry you have a much better chance. How can we get men to get past the visual, the visual cortex and get into the profile and read and care to find out about that? You can never get them to get past the visual. The visual is always important however it's a matter of what they're looking for so be really specific and really honest about what you're looking for. If you're looking for a serious let's get married let's have children flat-out say that and then someone who is looking for that too and my favorite -- yeah, because they say, doesn't that scare him away it will scare away the people you don't want. You want somebody who wants what you want. Say what you want. Exactly.