Redefining First Class Flying with Supreme Luxury

Inside Singapore Airlines' private suites that come with champagne, caviar and a bed with "tuck-in" service.
6:33 | 10/10/14

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Transcript for Redefining First Class Flying with Supreme Luxury
We all know the indignities of air travel. No leg room, no space for your luggage. And then the delays, the crying babies and the rude passengers. Well, the airlines seem determined to make flying as uncomfortable as possible for us mortals. They are now falling all over themselves to make first class even more luxurious. We're talking massages, butlers, even private sleep with showers. And ABC's Alex Marquardt scored a ticket. Reporter: It's the vip flying experience. That private domain of the rich and famous that most of us can only dream of. Glass of champagne? Reporter: I'd love one. Welcome to one of the most expensive and luxurious flights in the world. For $15,000, you get five-star dining, a real bed -- by far the most comfortable thing I've seen. And endless champagne. Tonight, we're getting on board. Can I have the caviar? Absolutely. Reporter: While most of us are cramped and cranky in coach, this is how the other half lives. Airlines are now forcing more passengers into the ever smaller sardine can known as economy, charging extra for bags, food and even leg room, which has provoked a growing number of incidents of air rage. Hey, hey! Reporter: This, as they're pimping out the front of the plane, making more room for the rich, who shell out thousands for a serious upgrade. Why are these first class cabins getting more elaborate as more and more people are being cramped into economy class? Well, it's down to money. These first class cabins are 20%, 30% of the airplane, but they drive as much as 50%, 70% of the revenue. Reporter: Which is why regular first class just won't cut it anymore. Now airlines are offering unprecedented extravagance. I think in general, the luxury landscape has grown as more people are flying, more people are flying longer distances, more people are willing to pay that price for that extra luxury. Reporter: Extra luxury means peoples from the top restaurants around the world. We really demand the finest ingredients. That's the first step. Reporter: Full-size beds. Even someone to tuck you in. Good night. Good night. Reporter: The fight for those passengers willing to drop serious cash is cut throat. It's becoming increasingly competitive. That are all sort of one-upping the services. It went from the screen to the couches to the big screen TVs to the butlers. Reporter: On virgin, massages as you cross the atlantic. On emirates, a fully stocked bar at 35,000 feet. On etihad, they're about to debut a three-room apartment called the residence, where a butler attends to your every need. The resident is made up of a living room, your private shower, bathroom. Then you go into a double bedroom. Reporter: That round trip ticket will set you back a wh whopping $42,000. And this is something absolutely -- it's never been done before. Reporter: And here on Singapore air lines, private individual suites. So, how competitive is this first class market? First class is one of the areas where airlines really have the chance to make their mark. Reporter: While an economy ticket from New York to Europe will cost around $800, a seat up here can run you around $15,000. Often more. So, normally if you are getting to the airport like this, you are expecting long lines. But I have a feeling that it's going to be very different on this trip. We wanted to experience the suites for ourselves, so, Singapore airlines gave us a ticket to fly from New York's JFK to Frankfurt. This is your first sign this isn't going to be a regular flight. It doesn't say economy, doesn't say business, doesn't even say first class. It says suites. And as you can see, there's absolutely no line. Good evening, how are you? I'm good, how are you? Reporter: Very well, thanks. Flying to Frankfurt. After checking in, you are whisked ahead of security and then straight to the lounge for the first of what will be many rounds of drinks on offer. When are we boarding? When it's time to board, no need to figure out where your gate is. Another escort appears to lead you to the plane. This is clearly part of the service. I only have to carry my little bag here and this gentleman as our bigger bag. Good evening. How are you? I'm good. I'm Jessica. Reporter: I'm Alex. Nice to meet you. Hi. Good evening. The inaugust rat glass of champagne is no run of the mill bubbly. Care for the dom -- Reporter: I'm go for the dom. And then the goodies. Who is the typical client who is paying many thousands of dollars for these cabins? You have a mix of executives, CEOs, many different celebrities, from television, film, Hollywood. Reporter: Once settled in, that's when the fun begins. Can I have the caviar? And then the roasted tomato soup. Dinner, with course after course after course. Their signature steak dish is designed at Gotham grill. But at 35,000 feet, it's not quite as juicy as on the ground. And once your stomach is bursting, time to slip into your pjs and that famous bed. One of the services that Singapore airlines likes to tout is their tuck-in service. This is something they've been doing for years. Hi. Ready for bed? Reporter: I'm ready for bed. Can I tuck you in? Reporter: You can. How do we do this? Are you comfortable? Reporter: Very comfortable, yeah. Have a good night. Reporter: Thank you so much. Good night. Reporter: Good night. No sooner did I fall asleep we were already touching down in Germany. Here we are in Germany. A flight unlike any other. A great bed, if I have any complaint it's that the flight wasn't long enough. As soon as you get through all the courses of dinner, and then fall asleep it feels like you are waking back up again. I don't know how I'm going to go back to economy class now. Thank you. For "Nightline," I'm Alex Marquardt in Frankfurt.

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