Waze Helps Brazil Say Goodbye Gridlock for World Cup

Brazil's taps Waze to prevent World Cup road rage.
3:00 | 03/06/14

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Transcript for Waze Helps Brazil Say Goodbye Gridlock for World Cup
OK we know this one being stuck in traffic it is brutal weather your passenger -- driver and especially. When you're the one pick -- lane that's not moving -- what else is just beating by you right next to you well. If you've -- back into major sporting event getting around can be even worse and that's why Brazil. Is tapping the widely popular road at ways to map out the traffic during World Cup and the Summer Olympics. Of 2016. -- here don't -- is Diane -- he has had a global platforms of partnerships that weighs. Diane -- so much for joining us from Palo Alto this morning. Yeah they -- So I actually -- using ways for some time now my husband and I -- a lot when we're driving to trying get around the traffic and also spot. Where the cops are. And and the speed traps are on the road for those -- familiar with ways tell us what it. Okay it sent navigation and real time traffic application that -- -- -- So that worries as we have the better -- -- that we're going to be able to keep your browser that takes you underground -- can't. Get around. And hopefully as -- -- elegantly. Yet what are the really cool things about using ways is that you -- you may have. An app already on your phone that shows you directions what -- shows you is where the traffic is. And then their suggestions from all the other users who are around you going the same way that you're going for how to get there faster an alternative -- You're also looking at this for Brazil because traffic in Brazil already is a nightmare but you -- in World Cup -- Olympics and it's -- be even worse. Yeah I mean that particularly in -- where -- been concentrating our next topic is or well it's a growing city and it's has been experiencing a lot of economic growth but not only that the infrastructure is changing so fast race that they're building new roads they're taking down -- -- changing things in preparation for all -- changed. And -- keeping track in real time where you can go and -- has spent eight -- tricky or where this city. Right makes a lot of sense because again going back to people -- used to dealing with traditional apps that come. -- -- on their Smartphones. A lot of the time those are based on older maps what ways is doing is crowd sourcing the information so that. Every minute that there is eight new road or in new place to go -- as capturing that information. Exactly and really because we have so many people out on the road already just driving with the application. Then we can really getting its sense of what's happening exactly right now that it be different from ten minutes ago -- ten minutes from now. We should also mention not long ago -- was purchased by Google. But what are some of the future plans to working with Google. Well I think. In general ways has our own idea future plans and and definitely -- where we're doing in Brazil and reaching out to see how beyond just saving each individual time how can begin to stage. Time the city and that I think is a really important part of how we look at. How are gonna actually. Try to reduce congestion around the world -- -- still -- that really huge problem. Get rid of traffic. Right get rid of traffic I think it's what ever I mean anybody was never sat in traffic ever. Does -- -- that proposition. -- in terms of user is and and what of the big things also is not only are users saying where they are but they're saying -- was among them. Where -- the police are where there are accidents. What's in it for users. To actually go out and make that information available. So in no I think it everybody wants you know how when -- Right at that at that client we don't want to change the world great that we wanted to be -- That we -- it is easiest -- which is basically just turn on dry and then anonymously we're collecting UPS three dozen times and and so. Literally just by using the -- you're helping everyone else -- time so that its -- is great. But at the end of the day. People also know that if they're marking an accident there. And letting us know what's going on out there and someone else who -- -- -- being and it's one of those things where. It we -- -- crowd sourcing and now -- telegraph anticipation is we all want to contribute to making something better as long as it's easy. Yeah and in our case that you -- if I tell them where the accident is they're gonna tell you next time and we're August -- Changing the world one traffic jam an attack and die and I -- -- thank you so much appreciate it.

This transcript has been automatically generated and may not be 100% accurate.

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