Kristen Bell celebrates the 1-year anniversary of Hello Bello

The actress, who started her plant-based baby product company with her husband Dax Shepard, also talks the next chapter of “Frozen.”
6:58 | 02/21/20

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Transcript for Kristen Bell celebrates the 1-year anniversary of Hello Bello
and we are excited for our next guest. You know her from "Bad moms," "Veronica Mars," "Frozen" and "Frozen II" and maybe future "Frozen," please welcome author, actress and businesswoman Kristen bell. Such a good vibration How are you? Nice to see you. Hi. How are you? I'm good. Mwah. Good to see you. Hi, everyone. Good morning. Hey, good morning. Thank you for being here? Thanks for having me. You know, last time we saw you was before "Frozen II" came out and it's broken all the records. I hadn't heard. But have you heard from Disney about any future "Frozens." I would like to announce "Frozen III, IV and V" which I have no authority to announce. In a perfect world what is the plot of "Frozen III." I have no idea because there are a lot of people who work on it for years and years and come in and just hit that mic. Yeah, you've also started a baby products company with your husband Dax Shepard called hello Bello almost a year old. What can you tell us. It is turning a year old and it has been one of the most incredible experiences of my life. It came out of this idea that we are both from Michigan, right? We lived on a really tight budget and now we can go to any L.A. Boutique and find all these fancy products good for our kids and don't look at the price tag and were like, this doesn't seem very fair and so there are a lot of people doing great work in the baby space but we wanted to create a diapers and product company where people didn't have to choose between their baby or their budget. Fantastic. I like that. A year ole and it's been, you know, there's been bumps along the way. We say we're still pooping our pants metaphorically. Not potty trained yet but we are announcing that starting today in honor of our one-year anniversary we are going to be giving a free pack of diapers to expectant and new parents in the usa and Canada and not a sample pack, a real full pack of 35 you just have to pay like a dollar in shipping. Go to because we want to be part of your parenting journey. So great. What's it been like working with your husband? It's been wonderful. Every time I work with my husband it's wonderful. It's turbulent then it's wonderful. Then it's turbulent again. No, it's great because he's very practical and he's somewhat of a pessimist and I'm like an idealist so we meet in the middle and it's wonderful and like but it has been great because at hello Bello it's been important to us to be giving back and really being is there for the parenting community so we offer like 20% for first responders discounts and we've given away in our first year and this is what I like because I just like to pass this stuff out, we've given away over a million diapers. 70 different organizations that, yeah, are just helping people. It's important. You're celebrating your year and you're celebrating it by giving away for a dollar, pay for shipping, 35 diapers but what is it like? Where did the name come from. We tried a bunch of different names but thing that was important in the company was to try to say who we were and that's hard to be like so here's a shampoo bottle. Say who you are and we were like, what? But it was fun to say -- rolled off the tongue and we tried it -- we're storytellers so we like to say that this company is your mom's ingredients at your dad's prices but with the bottle it's like fun and funky and the bottle is messy with a bunch of shapes. It's not meant to make your nursery feel like it should be pristine and felt like hello Bello was fun to say and kind of felt like irreverent, who we are. You're telling stories in so many different ways including new children's book coming out in June. I love the title "The world needs more purple people." The world needs more purple people. I'll let you take it from that what you need but it is -- it occurred to me and my friend Ben hart who works on hello Bello with us. I like working with my friends. It occurred to us that our children were digesting all of these conversations we were having and they were all divisive. They were all like, well, I think this. Well, he thinks this. I was like, wow, there should be something that's a little bit of a road map to reminding kids that we're all human beings and that we have so many ways we're similar even if you don't hear your parents talking about that at the dining room table so it is a book about the things that make us the same, the five attributes like hard work and laver ter that everybody no matter what you believe can agree upon. I think adults can benefit from it too. I think it's also required adult reading. You said something on a podcast that resonates with me. It was with actor Justin long's podcast and talked about stay in your lane. I talk about this at work too. Can you explain about what this means for you and how you came to think about it. I came to think about it because one night in bed my husband told me to stay in my I think I was like lamenting that I didn't get some hard core indy role that Michelle Williams got and I love Michelle but I was like, oh, I just wish I could be in the running and he was like, what is wrong with you? You are not that. You are quirky and like a rom-com girl and you're a businesswoman. Stay in your lane. It's a great lane. Why are you not valuing it? Why do you -- Don't compare yourself. I've been so much happier since I've been doing that and learned to love it. There is a lot less traffic when you stay in your lane. That is true. A good mantra. You had another friend you were texting with. Very famous friend who gave you more advice about life. Yes, I had mentioned this to your producer. I was texting with Cher last night. A wonderful woman and I will just tell you the reason I was texting with her because she has her show in Vegas and a very good friend from school, 6-year-old was going, her whole life is Cher. She doesn't do meet and greets until Saturday. Could you make an exception. She's 6. She's like, absolutely and she met her and it's wonderful but she once told me if it doesn't matter in five years it doesn't matter. And I was like, I'm going to get that tattooed on my back. So important. That's exciting. Yeah. You make us laugh. I tell you, you really are amazing. And I love what you're doing with hello Bello. Thanks. It is really great. Congratulations on the one-year anniversary. A birthday of hello Bello and the products are available now so make sure you go to the website and check them out and

This transcript has been automatically generated and may not be 100% accurate.

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