Floral designer pivots her entire business to survive

Kim Lovitt went from doing big high-end events to smaller outdoor events, candy baskets and individual arrangements to keep her business going during the pandemic.
2:24 | 09/04/20

Coming up in the next {{countdown}} {{countdownlbl}}

Coming up next:

{{nextVideo.title}}

{{nextVideo.description}}

Skip to this video now

Now Playing:

{{currentVideo.title}}

Comments
Related Extras
Related Videos
Video Transcript
Transcript for Floral designer pivots her entire business to survive
We're back now with the new Jersey event planner and floral designer, her business turned upside-down during the pandemic. Focused on survival and determined to incorporate new revenues of growth. My name is Kim Lovitt. I'm the owner of marquis flores. I'm a wedding and event planner. I started my business back in 1986 and we offer full floral decoration and party and event decor for weddings, anniversaries, any kind of life event. Before the pandemic hit, we averaged between 300 and 400 events a year. And then all of a sudden, there was nothing. So we went from screaming busy to a screaming halt. I think the most important during the pandemic, the disappointment and heart ache for our brides, for our families that were having to postpone. Those were hard conversations. My whole life has been based around my business for the past 35 years. So, what was I going to do? I never thought my business wouldn't survive. I'm a worker and a survivor, and whatever it takes we make it happen here, but we had to change it around to get to the next step of where life was going to take us. We're pivoting to bringing in more items to sell, we're doing baskets, candy baskets, celebratory centerpieces that go to people's homes instead of just doing them for an event, and we're moving forward with doing holiday decorations, decorating people's homes and I think that that is going to sustain us until we can get back into the regular party business. The new business plan is to be a retail storefront. We've always had a retail office to book parties, but now we're going to have a retail storefront where people will be able to come in, buy flowers, buy gifts, and baskets and do a full delivery service of all of these items. My goal moving forward is to expand what we already have to get our client base into a larger area than we have now and to evolve. As so many people are, Kim, thank you for your story. We appreciate it.

This transcript has been automatically generated and may not be 100% accurate.

{"duration":"2:24","description":"Kim Lovitt went from doing big high-end events to smaller outdoor events, candy baskets and individual arrangements to keep her business going during the pandemic.","mediaType":"default","section":"ABCNews/GMA","id":"72818583","title":"Floral designer pivots her entire business to survive","url":"/GMA/GMA3/video/floral-designer-pivots-entire-business-survive-72818583"}