Iconic beauty brand is headed to Smithsonian

Beautyblender founder Rea Ann Silva is being honored in an exhibit celebrating the 100th anniversary of women’s suffrage.
3:29 | 01/26/21

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Transcript for Iconic beauty brand is headed to Smithsonian
Our next guest revolutionized the way we put on make-up by reinventing a tool we use every day, the beauty blender. At least 17 are sold every minute. That creator joins us now to share her journey going from make-up artist to CEO. Please welcome Rea Ann silva. Hi, good morning, everybody. Good morning, T.J. Good morning, Amy. We're having a happy show. Just to see this shot, all the colors, she looks like a beauty blender. I was telling T.J. I use this every day. I love it. I can't imagine my life without it. It's such a simple thing. Yet the creative process had to be incredible. What's it like to know you revolutionized the make-up industry? I mean, it's pretty stupendous. I am a make-up artist with over 25 years of experience in film and television in Los Angeles. I made beauty blender as a solution to a problem I had on the show called "Girlfriends." I never thought it would do what it has done. It's become a consumer global product. I always thought that I would be helping my fellow make-up artists accomplish beautiful make-up on high definition. You said you never imagined this happening. But I guess you never thought you would have an exhibit at the smithsonian. What do you think? You've been in the industry 25 years and now you're in the smithsonian. It's crazy, and it's women of color. To think I would be in an exhibit with madam C.J. Walker, I couldn't even dream about it. It's crazy. I'm so honored and thrilled. It's in the smithsonian for a year. Hopefully when they open up the museums, we can go see it. We're all waiting for that day. As a make-up artist, you're seeing so many brands turn to plant-based beauty. How are you adapting to this new trend? Obviously it's great because you don't use sponges and throw them away. With your beauty blender you use and reuse. Actually, very observant. That was what made me create blender cleanser which keeps beauty blender clean. It was the first reusable make-up sponge on the market. Prior to that they were a disposable product and that material never bio degrades. This month I'm happy to announce my bio pure blender which is 60% plant based and will hopefully be a big hit. It will bio degrade into our environment. Thank you so much. Good to see you. Congratulations on everything. We'll see you down the road. Thank you so much, guys. Have a great day.

This transcript has been automatically generated and may not be 100% accurate.

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