Amazon Prime Day helped small, medium-sized businesses

The online retail giant did more than $3.5 billion in sales on Prime Day and top-selling categories included things consumers stuck at home could make use of.
1:50 | 10/16/20

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Transcript for Amazon Prime Day helped small, medium-sized businesses
Wow, all right, George, we will turn now to what we saw in the past few days here, Amazon prime. The blockbuster event delivering big savings for shoppers but also a much needed jolt to small bits hit hard by the pandemic. Our Rebecca Jarvis here with more on what this could mean for the holiday shopping season. Good morning to you, Rebecca. Reporter: Good morning to you, T.J. Now if this isn't a sign of the times, behind me you've got multiple delivery drugs making deliveries and Amazon even though their prime day was delayed they are touting it as a giant success, people who had the money to spend showed up and spent it as they've been saving on things like retail and movies and going to restaurants and travel. Where? They are spending it online. Unlike previous years where Amazon typically touts the fact they had gigantic blow-out sales this year, they are focusing in on the fact that independent retailers on their platform did a huge amount of the sales, $3.5 billion worth went to small and medium-sized businesses and this has been a major success overall for Amazon. This whole pandemic where you've seen sales up there 40% since last year as people spent most money over prime day on things like bedding, on wellness and health. Even on arts and crafts, so things that you would traditionally spend time using in the home and this poretends well for the holiday shopping season where sales are expected to be up 5% topping $1 trillion. T.J., the bottom line as far as the holiday season goes, these retailers believe that because we're not spending money on movies and travel, we're going to spend it with them online. And so far they are right. All right, thank you so much, Rebecca Jarvis.

This transcript has been automatically generated and may not be 100% accurate.

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