Transcript for Budweiser, Pepsi, Coca-Cola will not have Super Bowl LV commercials
Thank you very much. Turning now to the buzz over super bowl ads, sometimes they're as popular as the game itself but this year some big name advertisers are actually sitting it out. Will reeve joins us with more on good morning, will. Reporter: Good morning, Amy. Super bowl ads are the super bowl of advertising. They cost a lot to make, a lot to put on the air, and the payoff is hundreds of millions of people watching, but this year everyone watching the super bowl has had a tough year in one way or another so some brands are taking a different approach. this year the super bowl ad showdown will be missing some iconic names. That Coca-Cola polar bear and those classic Pepsi cameos. Of course, Pepsi is okurrr. Is she saying okay? Hi, Cindy. Reporter: Won't be part of the big game. instead some of the biggest brands are sitting this one out. Budweiser announcing this year it won't be airing a super bowl ad meaning for the second time in nearly four decades. Well I've been -- Reporter: The brand's iconic clydes Dale through thick and thin will be on the sidelines. Instead of spending the roughly $5.5 million it costs to buy a 30-second commercial in 2021, bud wisers says it will redirect that money towards raising awareness about the covid-19 vaccine facing a trifecta of the pandemic, political divisions and racial unrest, advertising gurus caution it could be hard this year to find the right So many ways that we relate as humans are right now kind of in the pressure cooker, so there's a lot for advertisers to consider and that's a really tough remedy for doing great creative work. Reporter: For those ready to tackle it head on here's what it expect. I think you'll see humor. Kind of uplifting positive messages of hope. You can't go wrong there. Reporter: Pepsi is putting its money toward its halftime show and you'll still see anheuser-busch products like bud light on your screen. Budweiser itself released a 90-second vaccination ad about covid-19 called bigger picture. Guys. How true is that. All right. Will, thank you.
This transcript has been automatically generated and may not be 100% accurate.